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CMO Nation - Voices of the Engagement Economy: Marilyn Mersereau, CMO, Plantronics

Blog Post created by b0d9ca66df6add9266f41a5e007a499cb6b474f2 Employee on Jun 15, 2017

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Marilyn Mersereau is responsible for creating great experiences for Plantronics’ customers and partners, with the goal of earning preference and measurable revenue. She drives a unified vision across multiple marketing groups, including: brand marketing, digital, social media, marketing operations, among others. She is also focused on organizational evolution and alignment, partnering closely with sales and IT.

 

In this discussion, Marilyn talks about what the Engagement Economy means for her, how it’s affected the focus of her team, and offers her recommendation for how to best engage with customers in this new era.

 

Read the full post on CMO Nation.

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