MARKETO IN THE NEWS
Facebook news (original announcement)
Features IBM, Index, Lightspeed, LiveRamp, Marketo, and Square.
· Investor's Business Daily: Facebook Unveils Efforts To Measure Effectiveness Of Ads
· Business Insider: Facebook is now tracking your purchases even when you're offline
· Internet Retailer: Facebook gives retailers two ways to measure how its ads lead to in-store sales
· Marketing Land: Facebook is putting maps in ads and will measure store visits
· Marketing Dive: Facebook's new ad tools track retail store visits and purchases
· AdExchanger: Even Facebook Can’t Just Waltz Into The Location Data Space
· Mobile Marketing Magazine: Facebook Introduces Store Visit and Purchase Metrics for Location-based Ads
· Performance IN: Facebook Ads Will Track Where, What and When Shoppers Buy Offline
· AdExchanger: Facebook Adds New Offline Attribution Options
· Wireless Week: Facebook Ads to Track Store Visits Using Phone Location Data
· The Industry London (UK): How social media turned into shoppable media
· IT espresso (France): Facebook: the online advertising and offline commerce (translated)
Atlanta’s Marketing Automation Industry Poised for More Growth (attached)
Atlanta Business Chronicle
Nadia Rashid did an interview with the ABC on Atlanta’s growing MarTech scene.
Demand Generation Report
Article references Phil's Summit keynote and how marketers are growing their responsibilities.
Discusses recent deals, including Vista-Marketo, Salesforce-Demandware, and Microsoft-LinkedIn.
Digitalize your marketing in 4 steps (translated)
Article resulting from an interview Phil did earlier this year. The focus is on marketing automation for SMBs.
Marketing is a dialogue (translated - attached)
Another clip from our EIU Survey focusing on which channels will be most important for marketers in the future.
Marketo discusses ABM (translated)
IT Pro (Japan)
A conversation with Yasutaka Fukuda.
CUSTOMERS & PARTNERS IN THE NEWS
The deal is approved in all markets worldwide except Dubai and China, where it is pending regulatory review. By combining capabilities, Cision and PR Newswire will provide clients with the industry’s best content distribution, influencer outreach, media monitoring and analytics offerings. This also expands Cision’s international reach, providing access to 170 countries and 40 languages.
Wall Street Journal
Xerox Corp. tapped former iGate Corp. Chief Executive Ashok Vemuri to lead its business services company after the technology giant splits in two later this year.
Zenefits is consolidating all sales and marketing processes into its San Francisco headquarters, said CEO David Sacks, in his company-wide email.
At the Bloomberg Technology Conference in San Francisco this week, Dropbox co-founder and CEO Drew Houston told the crowd the file sync and share provider is bringing in more cash than its spending.
Dropbox “can now control its own destiny,” CEO Drew Houston says.
Private Marketplace Guaranteed coupled with PubMatic Curated Audiences helps advertisers guarantee campaigns in high-quality, global environments
Forbes has been one of the more experimental publishers when it comes to defending itself against the rise of ad-blocking, even going so far as to ask readers to register for a Forbes account or provide personal information if they want to block ads.
The Internet of Things is as much about computing as it is about the "things" themselves, and that's why Samsung Electronics is buying Joyent.
Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known ad agency affiliate in an electronics world transformed by sexy brands like Apple.
Someone at Tesla reportedly admitted that the impressive production line produces garbage, but nobody seemed to notice.
Article quotes the CEO of Freeman.
The conversation at the Marketo Marketing Nation Summit covered a lot of ground, but the themes of challenge, risk and realism permeated throughout. Her leadership style is steeped in the right kind of experimentation — the thoughtful variety that is willing to give things a go, not for the sake of just doing it, but seeing where results and people can grow.
Wall Street Journal
LinkedIn purchase is latest move to acquire vast stores of data.
AppNexus and Taboola have connected with each other to enable buyers to purchase Taboola’s native placements programmatically. Eighty-five AppNexus buyers have already used this connection to buy on Taboola.
It was hard to fathom that Power BI would get the traction it has today. But Microsoft is in this game to compete and the level of play is very high.
Facebook, which gets 82 percent of its advertising revenue from mobile, plans to make it possible to create and publish campaigns directly from smartphones.
Facebook is finally putting a number on how many people log in using multiple devices and browsers to demonstrate the cookie’s inability to measure those movements.
In comments made at Fortune’s Most Powerful Women International Summit in London, Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, predicted that the social media platform "will be definitely mobile” and “probably all video” in five years.
Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, LiveRamp can now enable clients to securely onboard their sales transaction data and perform closed-loop measurement analysis.
There are 100 million hours of Facebook video viewed daily, Facebook told Adweek.
Email Marketing Daily
Eighty-six percent of emails are now read on a mobile device, according to the Kahuna Mobile Marketing Index, a study of more that 400 million anonymous user profiles across 15 industry verticals during the first financial quarter of 2016.
Byline from the CMO of ON24.
Small Business Trends
And while many of its competitors are expanding their offerings to include ecommerce, configure-price-quoting (CPQ), marketing automation and other related areas, SugarCRM CEO Larry Augustin emphatically stated that Sugar is staying true to its CRM roots and explore the many ways CRM can be even more important to business success in the near future.
Dhruv Shanker Joins as Vice President and Head of APAC; Nipun Bhatia Joins as Vice President of Engineering.
Backelite aims to provide a range of digital and experience strategy services to Australian brands
Too many marketers fail to align their key performance indicators (KPIs) with those of their finance department, resulting in the KPIs being seen as a cost centre of the business.
With emoji targeting, Domino's and Pizza Hut can target people who use the pizza emoji. Or maybe brands advertising during Tour de France will want to engage with anyone who uses the guy on a bicycle. Brands can also strike a somber tone with anyone that uses the crying face.
Pardot will bring automated marketing solution to Skilljar and allow marketing and sales departments to create, deploy, and manage online campaigns.
According to new survey results by Openprise, 60 percent of B2B marketers name making more accurate decisions as the most valuable benefit of marketing data.
Twitter made the investment—which was confirmed by CEO Jack Dorsey and by a SoundCloud spokesperson—some time earlier this year, as part of a $100-million financing round that is likely to value the audio service at about $700 million.