MARKETO IN THE NEWS
At The Economist's Marketing Unbound event last week in New York, marketing executives from several different industries agreed that there is one key ingredient missing from marketing today: Long-lasting consumer relationships. Rather than look to build those relationships, marketers often forget to see past the usual metrics, such as clicks and ROI. Marketo's Group VP of Marketing Chandar Pattabhiram put it simply: "Marketing isn't just B2B or B2C... marketing is 'Business to Human,' that's what it's about." Autodesk
"Company executives and their boards are more acutely aware that security is not just an IT problem but it’s a business problem," says Jason Hoffman. "As a result, security is getting more emphasis across all companies regardless of sector."
Our Tokyo team worked to issue this release on a new IP geolocation integration called docodoco jp.
Francois Rychlewski’s byline cites last year’s Economist survey.
French pick-up of our animal marketing Instagram infographic.
Action Co (France)
This piece cites the Marketo finding that 50% of the time business is lost in useless prospecting actions.
Internet World Business (Germany)
Marketo’s Thomas Weyand provides insights on account-based marketing.
Marketo, a provider of marketing automation solutions, offers a comprehensive set of “Definitive Guide” to help marketers master topics like digital marketing, email marketing, social marketing, and marketing metrics. Instead of selling its platforms, Marketo seeks to advise and inform its customers and thereby earn the right to talk about its products.
CUSTOMERS & PARTNERS IN THE NEWS
Salesforce services specialist Bluewolf is to become part of IBM, the latest indicator of the importance of the cloud CRM provider’s enterprise customer base to the big ticket SIs.
The idea of one monolithic marketing cloud may be misunderstood. Xero CMO Andy Lark joins VB’s director of marketing technology Stewart Rogers to look at the reality of cloud-based marketing solutions and how best to use them to break down crippling marketing silos.
App Developer Magazine
In a recent CA Technologies study titled “APIs and the Digital Enterprise: From Operational Efficiency to Digital Disruption,” companies reported widespread use of APIs, but lack the full capacity for comprehensive API success. The global online survey of 1,442 senior IT and business executives was sponsored by CA Technologies and conducted by industry analyst firm Freeform.
The federal agency has built a site where business owners and entrepreneurs can access a variety of digital tools and resources to help them run their companies.
Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release.
After 15 years and with the realization more searches are taking place on mobile devices than desktop or laptop computers, Google is making changes to AdWords. The changes will reflect a mobile-first, multi-screen marketing world that includes engagement on multiple devices throughout the day. The tech giant is calling these numerous short bursts of activity that include many web and app sessions “micro-moments.”
Using Vibes’ Catapult mobile marketing platform and APIs, enterprises can now power automated service messaging programs across mobile channels, including SMS, MMS, push and mobile wallet (Android Pay and Apple Wallet).
Rybbon, a digital gifting platform, enables marketers to engage with customers and speed up purchases.
ReadyTalk, a leading provider of online conferencing and webinar services, saw record customer growth in 2015, closing more than 1000 new accounts across its lines of business.
According to the report, "by 2019, iPaaS will be the integration platform of choice for new integration projects, overtaking the annual revenue growth of traditional application integration suites on the way."
February's 'DiSaaSter' is a dim memory for tech cos. from Salesforce to HubSpot to Marketo. Everyone except for LinkedIn.
Vancouver, British Columbia-based Hootsuite is expanding its toolset for sales executives through the acquisition of another Vancouver-based company, Sales Prodigy.
New Accenture report shows more than half of Australian consumers surveyed have switched providers in the past year due to poor customer service
Partner Annuitas issued a release on being a finalist for the Digital Services Partner of the Year Revvie.
Invoca’s 500 percent growth in recurring software revenue over past three years driven by enterprise demand for mobile marketing automation
AppDynamics, an application intelligence leader helping power enterprise digital transformation, today announced the expansion of its leadership teams with the appointment of Kendall Collins as Chief Marketing Officer. Collins joins AppDynamics from Salesforce.com where he spent 12 years serving in multiple senior-level roles across departments, including three years as global CMO and more recently, CEO of Salesforce Cloud.
OgilvyOne Worldwide is the only traditional marketing agency to be named a Leader in the report, which evaluated 21 digital agencies based on 15 different criteria.
U.S. B2B marketing and advertising spending will grow to $161.4 billion this year, with digital accounting for over half ($83 billion) of those expenditures, according to a new report from Outsell.
In a statement circulated to IBM employees, the company said Lord will “accelerate and scale all aspects of IBM’s digital presence, operations and ecosystem,” and will run its digital platform, digital sales and marketing and its developer ecosystem.
Use of the cloud-based collaboration app Slack grew by 77 percent while Microsoft’s Office 365 remained the most widely used cloud application by businesses in the second half of 2015.
Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.
App Developer Magazine
According to a recent research study, companies are still finding it difficult to create mobile experiences that meet consumer expectations. The study was conducted by Sitecore which polled 4,500 consumers in 11 countries about their attitudes toward mobile interactions, expectations, and experiences.
The survey conducted on 500 B2B marketers found that 97 per cent of respondents reported that they are currently running or planning an ABM program with 60 per cent listing their primary objective as converting target accounts to leads or opportunities. However, their number one challenge is the inability to identify specific decision makers within target accounts.
Programmatic advertising accounts for more than half of US digital display ad spending.
In its 2015 influencer marketing report, RhythmOne found its influencer programs had an influencer engagement rate of 1.5%. Influencer engagement rate is a metric devised by RhythmOne that is found by dividing total engagements by total exposure.
Facebook's $2 billion baby Oculus Rift finally started shipping headsets to consumers today, a much-needed move to make virtual reality more mainstream. The development will likely benefit agencies and brands who have spent the past couple of years pouring millions of dollars into creating immersive, 360-degree video clips.
A majority of small business owners who leverage email marketing say it is essential to growing their business, reports a new study by email marketing provider AWeber released Tuesday.