MARKETO IN THE NEWS
Profile: Phil Fernandez
Forbes Japan (see attached)
This profile focuses Phil’s leadership style, highlights Marketo as a fast-growth business, our global customers, our presence in Japan, and provides an overview of Engagement Marketing.
The addition of Phil Fernandez as an independent director will expand PTC’s Board to eight members.
ExchangeWire speaks to Sanjay Dholakia about how ad blocking is helping to unite the two worlds of ad tech and martech.
In switching back to Marketo, the team calculated that it will be at least seven times more productive owing to Marketo's ability to quickly deploy marketing campaigns and its overall product reliability.
This event by Marketo was proof that they eat their own dog food re: engagement marketing. They weren’t trying to hard sell us anything. They were educating. They patiently helped attendees understand what engagement marketing is, how it could help firms and why it’s becoming a go-to tool in a marketer’s toolset.
Marketing's Renaud Bizet is quoted in this rundown of what lead scoring is, what it's not, and how marketing can build consensus with sales.
At the Content2Conversion conference, Heidi Bullock, VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right time to meet the needs of customers.
Search Engine Land
Chandar Pattabhiram will be participating in a competitive roundtable on the future of marketing technology late next month.
Search Engine Land
The publication called out Marketo for our supreme SEO capabilities, namely piggybacking on Pardot searches and appearing ahead of them in search results.
Scott Wilder, global nation builder at Marketo, will be speaking at Jive’s annual conference.
CUSTOMERS & PARTNERS IN THE NEWS
Business 2 Community
Great organic coverage from partner Heinz Marketing on how pleased they are with Marketo and how they are perpetually fending off SDR calls from one of our competitors.
TransPerfect’s GlobalLink added integration capabilities for ten new third-party platforms, including Oracle Eloqua, Marketo, ZenDesk, Percolate, Salesforce, WordPress, and inRiver.
Boomtrain launched a new user interface for its email personalization platform that leverages machine learning to predict the best content to engage with a consumer, such as a product, promotion code or visual.
ON24 continues to see rapid growth as marketers turn to webinar marketing as a proven ROI generator
Facebook has begun loosening rules that prohibit publishers from posting overly commercial videos without paying Facebook to promote it, according to top publishing sources who are working with the social network on the policy change.
Facebook’s Atlas ad server promises to deliver marketers a superior way to measure campaigns compared to DoubleClick, which commands the lion’s share of the market. But measurement is just one part of ad serving. And in the one and a half years since Atlas was rushed to market, marketers and agencies that have tested Atlas say that while it can measure across device, it ironically has problems serving ads across devices and formats.
The VP of Marketing at Marketo partner Smartling writes about how operating on a global scale effectively requires a brand to be proactive, engaged and dedicated to the pursuit of reaching customers in other parts of the globe, while creating content that works toward business goals and still resonates with those consumers.
How can Turn be a stabilizing force both for itself and for clients grappling with channel fragmentation? For Falck, it comes down to three pieces: the data management platform (DMP), the “omnichannel” demand-side platform (DSP) and analytics. That Turn has a DMP that can be separated out from its DSP, Falck said, represents a competitive advantage, especially as brands seek to (wait for it…) leverage their first-party data assets.
A new survey by Rocket Fuel reveals marketers are embracing digital channels and marketing technology. However, the rapid expansion of marketing tools has created a greater need for analysts and data scientists.
The LinkedIn ad was expected to cost LinkedIn roughly $2 million, according to data from Kantar Media on the average price for a 30-second window during the show.
The reporter tapped insights from experts at Gartner, Traction, Forensic, iQuanti, and others to clear the cloud of confusion around the terms 'ad tech' and 'marketing tech.'
The idea of using emotional reactions to gauge ad performance is an idea that comes around every once in a while, and there have been movements toward this at other agencies. It’s a next step into behavioral data, but is costly, needs refinement, and currently lacks scalability for outdoor ads.
The line between marketing and sales is getting blurrier by the minute. Sales reps are leveraging new sales acceleration tools like Tout, Yesware, Sidekick, and Outreach, and it feels like a new one comes out every quarter.
I continue to be extremely optimistic about the martech opportunity, and believe someone will build a $10 billion-plus martech company. As a long-time investor in this space, I’ve seen first-hand how technology can transform sales and marketing — and empower teams with better insight, more precision and, ultimately, more predictability.
Customer engagement and interaction are essential parts of modern digital marketing. Two experts explain how to build valuable enterprise communities.
Regardless, as you grow your PR and thought leadership efforts, the principles of automated marketing should be high on your mind. As you consider the 97% of sales you may be currently wasting, you should vow this very day, at a minimum, to 1) continually be growing your database, and 2) know these prospects require multiple touches before buying and provide regular value-add information and attention with care.
Only eight (or 3.2%) of the 250 top North American publishers are addressing ad block usage from website visitors by blocking access of asking visitors to turn off ad blocking software, according to research from Pressboard.
The social/location discovery platform is going after retail marketing budgets and promising to connect digital ads—and not just Foursquare ads, but those from across the Web and mobile apps—with actual visits to physical stores.
In terms of cart abandonment, research from Bizrate found 18% of North American shoppers browsing retailers’ websites with intent to buy end up abandoning their carts. Shopping carts offer marketers a number of opportunities, particularly through retargeting email and advertising campaigns based on items left in abandoned carts.
More than a quarter of US CEOs said they plan to increase spending on advertising over the next 12 months, according to research. Marketing and sales promotion is another area they’re focusing on. PricewaterhouseCoopers (PwC) looked at the areas where US CEOs, and their designates, plan to increase spending over the next year.
Harvard Business Review
The key to relevant messaging lies with data, but the challenge is no longer collecting it. Each day, we create 2.5 quintillion bytes of data. Today’s challenge is using data to deliver customers more contextual, personalized impressions.
The messaging app wants to have more control over the ad inventory in the Discover section of the app, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions. As it stands, some of the publishers have exclusive deals to sell their own ads. Now Snapchat is considering a change, according to sources familiar with Snapchat’s thinking.
While the rise of automation will affect roles across the retail sector, the best marketing strategies will combine data with human insight.
There’s simply no room for mediocrity when it comes to appealing to customers, and automating too much destroys the human engagement factor vital to a successful digital marketing strategy. CEO of V3B and President of Broadsuite Media group, a family of marketing and media agencies that help companies be found, seen and heard in a cluttered digital world.
The Financial Brand
The 2016 Financial Marketing Trends Report reveals that bank and credit union marketing strategies, priorities and budget allocations are stuck in neutral.
Polish marketing startup SalesManago announced today that it closed a $6 million investment from Austria’s 3TS Capital Partners. The startup said that the round will allow it to further build its marketing automation technology and expand in Europe. SalesManago promises it provides ecommerce clients with “real-time website and mobile application analytics coupled with predictive and next best offer engine.”
According to a report, this collaboration is set to make Selligent the biggest independent provider in the world when it comes to orchestration and customer engagement technology for marketers, as per the company.
Wall Street Journal
Kohl’s Corp. cut its chief digital officer this month as part of a reorganization intended to help with slow sales as the retailer struggles to match changing consumer shopping habits.
Account-based marketing is gaining ground as a new way for B2B marketers to tackle strategic customer engagement. We get the lowdown on what it takes