MARKETO IN THE NEWS
Comment from Conor Shaw on mobile operator Three’s announcement that it will introduce ad blocking on its UK and Italian networks. ITProPortal.com was one of the very first technology websites to launch in the UK back in 1999 and has grown to become one of the UK’s leading and most respected technology information resources.
This case study on Firefly Friends, a company that creates products for special needs children. It’s a really good piece of coverage which goes into great detail about the solutions that Marketo offers – and includes Marketo in the title. Established in 1999, PerformanceIN is a news and discussion portal dedicated to the performance marketing industry. It covers the latest from all aspects, including affiliate, social, mobile, display, email, analytics and search marketing.
This article focuses on the companies that were not included in the Gartner’s Digital Marketing Hub Leader Quadrant. ExchangeWire is an advertising technology publication for the EMEA, APAC and LATAM regions which tracks data-driven display and media buying trends.
In marketing, content is ROI (translated)
This article quotes Conor Shaw discussing the B2H trend which was outlined in our predictions press release late last year and was also covered by this publication. Solutions-numeriques.com is an online publication dedicated to IT news, but that also has strong interest in topics related to marketing, finances, HR, etc.
Mike Stocker, senior director, business development at Marketo describes first party data as that data that a marketer has collected through their marketing efforts. Then there are various sources of second and third party data.
A Stanford University alumna, Mani has an impressive track record in consulting including senior digital transformation and customer experience roles at Capgemini, Optus, NetApp and Vodafone. Mani joins Marketo from Cognizant Technology Solutions, a global provider of business technology services, where she was Practice Director for their Digital Works division.
Intelligence Business Solutions (IBS) has launched a "Marketo operation fixation support services". The service, developed a human resource development program in collaboration with the Marketo, marketing automation (hereinafter, MA) tool "Marketo" to those to develop specialized human resources to carry out operational support specialized.
The Economist Events announced new speaker confirmations for its annual marketing conference, rebranded Marketing Unbound, to take place March 24th 2016 in New York. The event will gather head marketers at renowned brands, including Jon Potter of Moët Hennessy and Penny Baldwin of Intel. Marketo is mentioned as a platinum sponsor.
Conversica, the leading provider of artificial intelligence-based lead engagement software for marketing and sales, today announced the seven winners of its inaugural Sales Effectiveness: Lead Follow-Up research project. The project assessed more than 300 organizations across nine industries to determine how well they respond to sales leads. Marketo was recognized as B2B best in class, along with Salesforce.
Developing a great content marketing approach requires quite a bit of planning ahead. One must realize that content is also an organizational tool, not just a marketing one. Therefore, the projected ROI of content will be tied more closely to company-wide goals. Businesses will work closely with PR practitioners to gain press coverage an earned speaking opportunities via tools like Marketo. Also, leading marketers are already under pressure to master not only marketing, but also the craft of sales.
CUSTOMERS & PARTNERS IN THE NEWS
After being acquired by Verizon for $4.4 billion and buying ad network Millennial Media for $238 million last year, customer AOL has a new mobile chief tasked with growing the company's revenue and competing with the likes of Google, Facebook and Twitter for a piece of the growing mobile pie.
Marketing automation company Boomtrain is launching a new platform, Boomtrain Editor, that adds advanced machine learning personalization regardless of email provider. It predicts the optimal email content for each recipient, and can then be applied by simply dragging and dropping it into a customizable template.
Acquisition Extends Contently Analytics to Downloadable Content. Contently today announced the acquisition of Docalytics, a marketing and sales analytics company, for an undisclosed amount. Based in St. Paul, Minn., Docalytics provides sales and marketing professionals at B2B companies with detailed data on how people engage with downloadable content like PDFs and sales materials.
The new Lytics tool unites CRM data with behavioral data to personalize customer engagements.
Tech platform Appboy is introducing the Appboy Accelerator, a program that the firm claims lets agencies and clients combine their own existing models and campaigns with Appboy's mobile marketing automation and customer relationship management (CRM) services.
Video cloud services company Brightcove has created a new way for video marketers to connect with viewers, by adding calls-to-action to its Brightcove Gallery. Read on to learn what this is and how it improves engagement.
Lead management solution provider LeanData has released an offering called LeanData Clarity, which provides reports that marketers can use to target campaigns to specific individuals. The company claims it’s the first account-based marketing platform, not only enabling users to surface the most important information about a lead, but providing ways to act upon those insights. The reporter goes on to state that it’s about personalizing your efforts toward a select group of individual accounts, instead of simply blasting out thousands of emails using Marketo, Eloqua, and Pardot.
Bombora, the leading provider of intent and demographic data for Business-to-Business (B2B) marketers, today reported milestones from its first year of operations. The company grew revenue more than 1500 percent and reached profitability, allowing for future investment in growth and expansion of its team.
New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution and analytics.
Signal, a global leader in real-time, people-based marketing, today announced an expanded leadership team with the appointment of Kathy Menis as Senior Vice President of Marketing and Sara Schroeder as Vice President of Human Resources.
Considering the brand rush to join live streaming app Periscope, things have been relatively quiet over at the social network’s foray into live streaming. Facebook Live was widely described as the “Periscope killer” after a verified-pages rollout in December that was geared to brands and celebs. Only there’s been one problem: No one is really using it.
Swrve now processes 271 billion user events a month.
Vidyard personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes.
Last year when we looked Gartner’s Magic Quadrant (MQ) for Business Intelligence and Analytics it held 24 vendors, which by any measure is a crowd. Though the number hasn’t slimmed since then, new vendors have been added and others are no longer included.
This interview features Lucio’s insight regarding what it takes to be a true global marketing leader and the importance of generating deep insight into the world’s people, customs, and cultures, through reading, travel, and learning.
Ascend2’s new Marketing Automation Trends report found that 51% of respondents see analytics and reporting as the most useful feature of marketing automation software. Nearly two-thirds (63%) of respondents expect to realize benefits from a new marketing automation system within six months.
The CEO of Gladly makes the case that opt-in will ensure that users' advertising needs and expectations will be met.
Business to Community
One of the main appeals of account based marketing (ABM) is that, unlike inbound marketing tactics that have defined B2B marketing over the past five years, ABM is a proactive strategy. ABM targets high-value accounts, delivers customized messaging and allows marketers to track their impact on bringing in large deals and helping close marquee upsell opportunities.
78% of post-millennials use social media apps most.
About 95 percent of B2B marketers use content marketing, spending more than half their annual marketing budget on content production and creation. Here's the problem: All that rich content, often gated behind a landing page form, is increasingly consumed on mobile — but it isn't optimized for mobile.
In a webinar last week hosted by St. Louis, Mo.-based Perficient, Michael Porter, Perficient’s principal strategic advisor, discussed five barriers to digital transformation with Forrester analyst Nigel Fenwick.
Verizon Ventures has invested $5.5 million in Qualia, a company focused on mining intent data, and which recently merged with cross-device tool BlueCava. The Series B round included support from S3 Ventures.
The company has amassed a network of more than 300 Snapchat stars and influencers — collectively seeing over 1 billion branded views on the platform — who know how to make compelling content on the Snapchat network. They then connect those influencers with brands like ABC Family, Coca-Cola, Redken, and Fox, which are looking to set up campaigns on Snapchat, where the younger demographic is hanging out.
Massive Barcelona event gives marketers a global perspective. With smartphones and tablets now at the center of the marketing world, the event has become a major draw for Madison Avenue's top creative shops that are looking to learn about the nitty-gritty world of mobile technology and how people are using multiple devices.
As candidates push out quippy sound bites and ride on the wave of the accompanying media coverage, columnist Rob Rasko explains why marketers should keep an eye on the trend.
Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and increase retention.
To make account based marketing scalable as a digital strategy, companies need to figure out their ideal technology configurations and the vendors who can meet their requirements.
The “2016 Demand Generation Benchmark Report” from Demand Gen Report has revealed that 67 percent of B2B marketers expect their demand generation budgets to rise this year.
A Forrester Consulting survey noted that this fact is hindering B2B marketers from reaching early stage buyers. And, while it is true that traditional techniques retain their value, the social, mobile and display channels available to B2B marketers are still being overlooked, the report notes.