What is Engagement in Marketo Sales Insights - SFDC Version?

Blog Post created by b81ae4ecc4103111742f9d1faae780d3c817d739 Expert on Jan 29, 2016

As you know in your lead scoring settings you set up the values/ranking for relative score and relative urgency


Marketo has an algorithm running in the background that takes those scores and gives the lead a ranking or priority this is now called 'engagement" in Salesforce.


In this case the engagement number of  110 is  the new naming convention for "priority".


Screen Shot 2016-01-30 at 2.02.45 PM.png


To understand how Relative Score Value and Urgency Score are calculated refer to:




Credit to: Veronica Holmes who kindly explained this to me.