MARKETO CUSTOMERS & PARTNERS IN THE NEWS
Marketo has partnered with cloud communications provider, Nexmo to connect companies via chat applications. Through the partnership, Marketo customers will now be able to reach their customers through chat applications such as WeChat, LINE and Viber without leaving the Marketo platform.
Facebook is offering a new video ad unit that marketers can use to reach users in developing markets with slower connections. The goal of Slideshow is to help the social network reach what it calls the next billion people who will be coming online for the first time – often only on mobile and using a slower 2G connection.
2016 will be a consequential year in the race to win in the age of the customer. The key to success will be a relentless focus on the customer. Savvy CMOs will step up to lead customer experience efforts, accepting it as their number one strategic priority for the coming year.