Marketo is lauded for its role in helping Zenefits achieve business and marketing success. The company’s data-centric marketing strategy has contributed to revenue growth of an estimated $100M in 2015 (from $2M in 2013).
LaunchPoint partner, Vidyard announced its new offering, designed to assist sales in selling video content.
Mattel recently deployed Salesforce Marketing Cloud to power its digital marketing efforts.
This article highlights the biggest challenges marketers face using marketing technology.
This piece stresses why marketers need to engage customers across all digital channels, including mobile, and provides best practices for marketers looking to leverage a re-targeting strategy.
The article notes how data helps to align sales and marketing teams to deliver consistent, well-timed messages to prospects based on their specific needs.