This piece stresses that marketers must understand the new customer paradigm of effectively engaging and communicating with their customers in order to drive better sales and compete effectively in the digital world.
This article provides best practices to marketing practitioners on conducting email campaigns. Notably, the article highlights how marketers absolutely need to personalize content based on their customers’ preferences.
This story highlights the most common email marketing faux pas marketers should avoid. Tips in this article include eliminating a dirty data base, not having a content plan and not segmenting emails for different audiences.