Industry News: 8/24

Blog Post created by 6b251803a89899b5bc8c7709db4c78261ad820a5 on Aug 24, 2015


4 Strategies That Must Be Part of Your Marketing to Customers



This piece stresses that marketers must understand the new customer paradigm of effectively engaging and communicating with their customers in order to drive better sales and compete effectively in the digital world.


Keeping Email Marketing Relevant for Today’s Consumer

MarTech Advisor


This article provides best practices to marketing practitioners on conducting email campaigns. Notably, the article highlights how marketers absolutely need to personalize content based on their customers’ preferences.


The 5 Most Egregious Marketing Automation Fails and How To Avoid Them



This story highlights the most common email marketing faux pas marketers should avoid. Tips in this article include eliminating a dirty data base, not having a content plan and not segmenting emails for different audiences.