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4 Strategies That Must Be Part of Your Marketing to Customers

Entrepreneur

 

This piece stresses that marketers must understand the new customer paradigm of effectively engaging and communicating with their customers in order to drive better sales and compete effectively in the digital world.

 

Keeping Email Marketing Relevant for Today’s Consumer

MarTech Advisor

 

This article provides best practices to marketing practitioners on conducting email campaigns. Notably, the article highlights how marketers absolutely need to personalize content based on their customers’ preferences.

 

The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

ClickZ

 

This story highlights the most common email marketing faux pas marketers should avoid. Tips in this article include eliminating a dirty data base, not having a content plan and not segmenting emails for different audiences.