Hootsuite discusses its refreshed brand strategy and how the transformation in marketing has improved engagement between marketing and product development.
GoChime and Marketo announced the results of a case study with a joint customer, Simply Measured. Simply Measured is a social media analytics and measurement platform that increased customer reach by 235% as a result of the partnership.
MARKETO COMPETITORS IN THE NEWS
A recent study by Adobe found that a majority of organizations were slow to transition to mobile and are seeing a dramatic decline in website traffic as a result (largely resulting from Google’s mobile update).
According to research from CEB Marketing Council (in partnership with Google), 57% of B2B buyers are 57% of the way through the purchase decision before talking to a company. This articles highlights why sales teams need to think more like marketers by personalizing the sales process and identifying the right customers with whom to build relationships.
This article highlights how first-party data is quickly becoming the strategic priority for the majority of marketers. In fact, more than 80% of marketers plan to increase their use of first-party data over the next two years.
By 2020, Gartner predicts brands will have access to data from 25 billion connected things. The article describes how marketing will evolve from an attention-seeking model to a subscription-based mode