Spring 2015 Innovations Unify Mobile, Advertising and Other Digital Marketing Channels
Marketo Mobile Engagement is the industry’s first solution for marketers to easily create and deliver mobile experiences as part of a consistent, cross-channel customer journey. With Marketo Mobile Engagement, designing and delivering push notifications and in-app messages is as simple as creating an email. Download our ebook to learn how to make mobile an integral part of your marketing strategy. Engage Mobile Users with Mobile Marketing Automation – Marketo.com
Marketo Ad Bridge makes digital advertising more personal by connecting Marketo’s marketing insights with Facebook, Google, LinkedIn and more. Now marketers can effectively target audiences based on who they are, their stage in the buyer journey and their individual behavior over time to deliver more personalized digital ads. Download our ebook to learn how to accelerate customer acquisition and maximize customer lifetime value. Read more: Personalized Multi-Channel Marketing – Marketo.com
Marketo Moments is a beautifully designed mobile application that provides marketers with what’s important to them at a moment in time, wherever they are. Marketers can see how their most recent campaigns are performing and take action on upcoming campaigns, all from the convenience of their mobile device. Marketo Moments also provides a focused set of reports to help marketers measure the overall impact of their marketing efforts, and a sharing feature to make it easy to celebrate their successes with their team. Read more: Marketo Campaign Management on a Mobile Device – Marketo.com
Now access Marketo Sales Insight natively within the Salesforce1 mobile application. Marketo Sales Insight delivers highly actionable sales intelligence directly to Salesforce CRM users' smartphones or tablets in real time. Sales representatives can now sell more effectively on the go by focusing their time only on high quality prospects demonstrating strong signals of interest or intent. Read more: Mobile Alerts and Updates Increase Sales Intelligence
An extension of Marketo Calendar, Marketo Calendar HD helps marketers to display their plans and programs in a format suitable for large-screen wall-mounted TV displays, opening up a new channel for marketing team coordination and communication. With the new Calendar HD feature, marketing teams can now align to bigger picture goals and provide program visibility to the C-suite, sales or other company stakeholders for more cross-functional alignment. Read more: Flexible, Personalized Marketing Calendar
To read more about Marketo's Engagement Platform
April 2015 Release notes
The following features are included in the April 2015 release. Please check your Marketo Edition for feature availability. After the release, be sure to come back to find links to detailed articles for each feature!
- Analytics Home Redesign
- Marketo Mobile Engagement
- LinkedIn Lead Accelerator Integration
- Marketo Sales Insight for Salesforce1
- RTP - Account-Based Marketing Analytics
Analytics Home Redesign
The new Analytics Home page enables quick access for running ad-hoc reports across available report types.
In addition, private versus shared report organization is now available. Create or drag reports into your My Reports folder to lock them from viewing, editing or deleting by other users. Group Reports is shared across all users.
Marketo Mobile Engagement
With Marketo Mobile Engagement, delivering compelling mobile experiences is easy. Create highly personalized campaigns that deliver compelling content without ever needing to rely on an app development team. New filters and triggers allow you to listen and respond on the mobile channel through push notifications.
LinkedIn Lead Accelerator Integration
Extend your lead nurture strategy to paid display and social ads. The Ad Bridge integration with LinkedIn Lead Accelerator allows you to securely create an audience segment within LinkedIn based on the members of any smart or static list. Members within a LinkedIn audience segment can then be nurtured with a sequence of relevant ads.
Marketo Sales Insight for Salesforce1
Your favorite Sales Insight features – lead feed, best bets, interesting moments, and add to Marketo Campaign – all available on the Salesforce1 app.
RTP - Account-Based Marketing Analytics
Get instant visibility of the performance of your key Named Account lists based on each stage in the buying cycle, with the new performance graph for your Named Account lists. The graph shows the stage of the visit from the key organization starting from awareness all the way to action, based on number of visits and status of visitor.