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7 Posts authored by: Shea Cibulsky

This week’s Champion Spotlight is Emily Poulton. Let’s get to know Emily a little bit better!

 

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Company: Korn Ferry

Title: Digital Marketing Manager

Location: London

Hometown: London

 

What was your first job? Working in an animal sanctuary.

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform? I was hired as a Marketo operations specialist in 2014 before I had ever been into the system. Marketing Automation was just starting in the UK and opportunities to start using the platform were sparse. At first I though, wow, that's a lot of folders, but now it is second nature.

 

What is your favorite thing to do in Marketo and why?  I like keeping everything neat and tidy, from folder structures, to data cleansing to standardizing templates and colour schemes across the board. It is something that is timely but so worthwhile since it can be the most visible. I also enjoy finding clever ways to do things faster, such as consolidating flows and triggers.

 

Through out your Marketo career, what are you most proud of? Most proud of having the chance to be flown over to San Francisco from London to the Summit. That was a huge achievement, and renewing my certification there was the cherry on top.

 

What piece of advice would you give to someone who is just starting a career with Marketo?  Be calm, at all times, and always clone, never start from scratch.

 

What's the best advice you've ever been given?  If you don't ask, you don't get!

 

Your house is burning down...what do you grab first?  Captain Salazar of Slytherin, my cat!

 

Have any questions for Emily? Ask them below!

 

Connect with Emily

LinkedIn: https://www.linkedin.com/in/emilypoulton/

This week’s Champion Spotlight is Josh Hill.   Josh just recently hit LEVEL 10 within the Marketing Nation Community!  This is quite an achievement and a true display of his willingness to share his vast knowledge with the members of the Community!  Thanks Josh for all of your time and efforts!

 

Now, let’s get to know Josh a little bit better!

 

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Company: RingCentral

Title: Director, Lead Lifecycle Management

Location: San Francisco, CA

Hometown: New York, NY

 

What was your first job? Repairing PCs for neighbors.

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?  I started using Marketo in October 2010 as Sr. Manager of Demand Generation at the Economist Intelligence Unit, a division of The Economist. I purchased Marketo to help us automate the lead lifecycle, improving efficiencies as well as to better automate ROI tracking. In the first few months, I was really excited with Marketo’s ease of use and how I could automate away auto-responses and lead routing with a few hours of work, going from 1860 man-hours of manual data management to full automation of the current processes.

 

What is your favorite thing to do in Marketo and why? Engagement programs because they are interesting to setup and easy to maintain with drag and drop functionality.

 

Through out your Marketo career, what are you most proud of? How many people I helped to learn Marketo.

 

What piece of advice would you give to someone who is just starting a career with Marketo? It's all about process management and logic.

 

What's the best advice you've ever been given? Leadership is about helping others become leaders.

 

If someone gave you $5 million tomorrow, what would you do?  Teleportation

 

What is one goal you would like to achieve in your lifetime?  Reverse global warming

 

Have any questions for Josh? Ask them below!

 

Connect with Josh:

LinkedIn:  https://www.linkedin.com/in/jhill2/ /external-link.jspa?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fandyvarshneya%2F

This week’s Champion Spotlight is Andy Varshneya. Let’s get to know Andy a little bit better!

 

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Company: Optimizely

Title: Senior Marketing Automation Manager

Location: San Francisco, CA

Hometown: Cupertino, CA

 

What was your first job? Product Marketing Associate

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform? My first interaction with Marketo was in my very first role.  At that time, we were only doing very basic email marketing so my understanding of the tool was limited to something similar to MailChimp.

 

What is your favorite thing to do in Marketo and why?  My favorite thing to do in Marketo is probably segmentation building because it allows everyone from the demand gen team to customer marketing to marketing analysts to all be more data driven and focused in our approach and better understand what's working well and what isn't.

 

Through out your Marketo career, what are you most proud of? I am proudest of having leveraged Marketo's API to merge Marketo, SFDC, Google Analytics, and product information to develop our own predictive lead scoring. It was very effective and allowed us to save thousands of dollars every year.

 

What piece of advice would you give to someone who is just starting a career with Marketo?  Invest the time in reading through all the product docs and spend at least an hour a week on the community. There are a lot of great ideas, tips, and answers in there that will not just teach you a lot but also spark new ideas that you hadn't even considered before.

 

What did you want to be when you grew up?  I was obsessed with flying, so I wanted to either be an Air Force pilot or an astronaut!

 

What is one goal you would like to achieve in your lifetime?  The one goal that I've been actively working on is to visit all 7 continents before the end of 2019. 4 down, 3 to go!

 

Have any questions for Andy? Ask them below!

 

Connect with Andy:

LinkedIn:  https://www.linkedin.com/in/andyvarshneya/

This week’s Champion Spotlight is Rachel Noble. Let’s get to know Rachel a little bit better!

 

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Company: Digital Pi

Title: Manager, Client Services

Location: Bozeman, MT

Hometown: Bozeman, MT

 

What was your first job? Course instructor at Idaho State University.

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?  I was hired on at PFL to do analysis in the marketing department. The role slowly developed into ownership of the Marketo platform and now that is my main focus here.

 

What is your favorite thing to do in Marketo and why? Building crazy-complex programs designed to engage people from every channel. If someone says "this can't be done," then we are going to make it happen.

 

Through out your Marketo career, what are you most proud of? Being included in the awesome Champion group - what an honor is it to be included in this category full of insanely smart people who I have looked up to throughout my own Marketo journey.

 

What piece of advice would you give to someone who is just starting a career with Marketo?  Ask tons of questions! Collaboration is good, and you never know what hidden gems other people have found.

 

Who is your celebrity crush?  Jimmy Fallon

 

If you could have an endless supply of any food, what would it be?  Krispy Kreme Donuts

 

Have any questions for Rachel? Ask them below!

 

Connect with Brittany:

LinkedIn:  https://www.linkedin.com/in/noblera/

This week’s Champion Spotlight is Devraj Grewal. Let’s get to know Devraj a little bit better!

 

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Company: Zuman

Title: Marketing Operations Manager

Location: Pleasanton, CA

Hometown: Belmont, CA

 

What was your first job? Courtesy Clerk at a grocery store.

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?  I had been hired at a previous employer, a small company, that was just getting started with marketing technology. I would have been the individual managing our first marketing automation platform, so I made sure to research our options. I eventually chose Marketo and have been using the platform since January 2015 at two different companies. My first reaction was that not only was it able to automate many manual processes we had in place, but it then allowed us to automate processes we were not even doing yet. I believed in the product and have been an advocate ever since.

 

What is your favorite thing to do in Marketo and why? I like building in general. When I receive an SLA from any department, I like being able to get all the deadlines I need so then I can set up time to build what is necessary. I enjoy it because I like testing my personal skill to see if I can accomplish the task. I also like being able to provide assistance to multiple departments besides Marketing and Sales.

 

Through out your Marketo career, what are you most proud of? I have had many proud accomplishments with Marketo. The first was in January 2015, when I was able to prove to my team that Marketo was the solution to go with. The next accomplishment was in January 2016 when I became a Marketo Certified Expert. The most recent accomplishment and the greatest to date was in January 2017 when I became a Marketo Champion.  

 

What piece of advice would you give to someone who is just starting a career with Marketo?  Marketo has a steep learning curve, especially when transitioning from another MAP. My advice would be to understand that there is a learning curve because the system is so robust. However, there are many resources available to learn Marketo. I was self-taught mostly from the Community and Product Docs.

 

If someone gave you $5 million tomorrow, what would you do?  Ask for more

 

If you could have an endless supply of any food, what would it be?  Lasagna

 

Have any questions for Devraj? Ask them below!

 

Connect with Brittany:

LinkedIn: https://www.linkedin.com/in/devrajgrewal/

This week’s Champion Spotlight isBrittany Stover. Let’s get to know Brittany a little bit better!

 

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Company: Des-Case Corporation

Title: International Marketing Operations Analyst

Location: Nashville, TN

Hometown: Nashville, TN

 

What was your first job? HRIS Administrator

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?  When I started working for Des-Case, we were currently in conversations with Marketo. I was hired to run digital marketing and my sole job was to integrate Marketo into our digital fold. My first reaction was..."this is like the maze from Harry Potter... so many different ways and variations for development".

 

What is your favorite thing to do in Marketo and why? Geek out over analytics.

 

Through out your Marketo career, what are you most proud of?  I am most proud of taking our company from an analog mindset to being emerged into the digital spectrum. Everything we do hinges on Marketo and I helped develop all of our nurturing funnels for the various product channels we support. Once that was complete, we have now started creating international regional driven nurture funnels which is pretty cool!

 

What piece of advice would you give to someone who is just starting a career with Marketo?  Learn, ask questions, make mistakes, and repeat.  There is so much to learn in this space and it's not going away. Also, be hungry! There is something to be said for those who are driven and it's contagious.


What is your guilty pleasure?
Harry Potter, Super Heros, and Star Wars... Not necessarily in that order

 

What is one goal you would like to achieve in your lifetime? Qualify for the Boston Marathon

 

Have any questions for Brittany? Ask them below!

 

Connect with Brittany:

LinkedIn: https://www.linkedin.com/in/brittany-stover-09b62030/

This week’s Champion Spotlight is Juli James. Let’s get to know Juli a little bit better!

 

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Company: St. Edwards University

Title: Assistant Professor

Location: Austin, TX

Hometown: Cardiff, Wales

 

What was your first job? Electronics Engineer

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform? I first found out about Marketing Automation and Marketo when I was studying my PhD as I was looking into innovative technologies for hi-tech companies to use to market successfully.  I didn't actually get hands on with Marketo for another year, but when I did I instantly fell in love with what it could do, all the cool automation things it could do. It seemed pretty complex to start with, but once you get the hang of it you can get more in-depth and complex than you can imagine.

 

What is your favorite thing to do in Marketo and why? Personally, I love playing around with the program templates.  I love making everyone’s job easier so if I can build out best practice program templates and save time for all users then I will.  I also love playing with the reports and seeing how well programs are performing.

 

Through our your Marketo career, what are you most proud of? I'm probably most proud of being able to speak at Marketo Summit about my career and how I got to where I am today.  Its been a long windy journey, but I'm happy with where I have got to as a 3x Marketo Champion and Certified Expert.

 

What piece of advice would you give to someone who is just starting a career with Marketo? Watch as many videos and trainings as possible.  There is some great stuff out there by various experienced users (Josh Hill, Sandford Whiteman and of course The MindHive).


If someone gave you $5 million tomorrow, what would you do?
I would pay off all mine and my families debts and then buy a few houses and cars and probably change to a part-time job so I can travel and enjoy life.

 

If you could have an endless supply of any food, what would it be? This is an easy one....Cadbury's Dairy Milk Chocolate - but only if it comes from the UK.

 

Have any questions for Juli? Ask them below!

 

Connect with Juli:

LinkedIn: http://uk.linkedin.com/in/julijames/