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This week’s Champion Spotlight is Adele Miller. Let’s get to know Adele a little bit better!

 

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Company: Dynatrace

Title: Marketing Systems Manager

Location: Manchester, UK

Hometown: Whaley Bridge, High Peak UK

 

What was your first job?

Potwasher at the local pub! In Marketing, I started as a Marketing Assistant at AppSense. I got the job straight out of Uni, and had to actually take time off to Graduate!

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?

In December 2011, a new addition to our Senior Management Team bought Marketo after previously using it at his former US based Company. We had an intensive one week introduction course with the amazing Patsy, and after that the system was handed over to me to get some campaigns set up.

It really was a baptism of fire! We had gone from manually exporting contacts from our SF instance, sending them to an external company who devised our HTML emails and sent them on our behalf - to building everything ourselves. My first role was to tentatively get us up and running, which I did by building our intro session knowledge using the University and Community. Before I knew it we had a great instance integrated into our SF, with SOP's, multiple trained users and a great lifecycle and scoring model for our company.

 

What is your favorite thing to do in Marketo and why?

I am a massive data geek so I actually just love taking time out to get some clean up done! Data standardization campaigns, merging duplicates and updating misaligned picklist values to ensure our SF sync is running smoothly is just something I really enjoy.

Outside of the clean up I really love taking on new API integrations - we have a lot here at Dynatrace and seeing those first data sets coming in automatically is really exciting.

 

Through our your Marketo career, what are you most proud of?

The first time I achieve Marketo Certified status. I first achieved this in 2013 at my first Summit and it really made me feel like I was on the right track with Marketo! It was a real turning point in my confidence with the system and pushed me forward to try even more new features out.

 

What piece of advice would you give to someone who is just starting a career with Marketo?

Give yourself time - There are so many different things you can achieve with Marketo that no day is the same or boring.

Giving yourself time to learn new skills through official Marketo Training or the University & Community is a great way to achieve a firm base of core skills on which to build upon. They always say Rome wasn't built in a day!

 

What is your most prized possession?

I'll have to cheat a little here as it has to be my two gorgeous dogs. I have a Cavachon called Carrie and a Bichon Frise called Lola and frequently flood my Instragram and Whatsapp messages with pictures of them. They are just so cute! I spoil them like mad as well - a proper crazy dog lady!

 

How did you get your name?

My Dad actually gave it to me. Back in the day, it was an uncommon name and he met a girlfriend of a friend who was called Adele. He always liked & remembered the name so when I came along I became Adele.

My Older Sister Janine was named in the same way! However my little Sister Siobhan was named after Siobhan Fahey from Bananarama!

 

If you could have any animal as a pet in the world, what would it be and why?

A Penguin!! I am absolutely obsessed with all things Penguin. Most gifts I receive from people are Penguin related, and if I ever visit the zoo I never want to see anything else apart from the Pennguins. My poor dog was even dressed as a penguin as a puppy much to her annoyance! I would call it Percy, or Penelope if its a girl....not that I have thought about it of course

 

Have any questions for Adele? Ask them below!

 

Connect with Adele:

LinkedIn: https://www.linkedin.com/in/adelemiller/

This week’s Champion Spotlight is Chris Saporito. Let’s get to know Chris a little bit better!

 

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Company: Paycor

Job Title: Senior Marketing Automation Analyst

Location: Cincinnati, OH

Hometown: Franklin, OH

 

What was your first job?

Sales Associate at Sears

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?

I started using HubSpot as a co-op during college in 2013 and developed a passion for marketing automation. After graduating I had a product marketing role and using automation was only a small piece of my responsibility. A local role opened up at my current company and a friend reached out to see if I would be interested. The role was a marketing automation specialist doing 100% marketing automation with Marketo. I started that role in 2015 and spent the first 30 days learning what Marketo was all about. The more that I use Marketo the more I realize how awesome it is that you can know so much about the platform but still have so much more to learn. There's always a best practice to implement or something new to learn and that's probably my favorite part about using Marketo.

 

What is your favorite thing to do in Marketo and why?

My favorite thing to do in Marketo is to learn about things I'm unfamiliar with. One of the coolest parts of using Marketo is that you learn something new all the time. If a project comes across my desk that I'm unsure how to do I enjoy checking the Community and reaching out to Marketo-peeps to school me up. It's a great way to learn all aspects of Marketo and really get hands on experience. Can't be scared of it, you've got to jump right in

 

Through your Marketo career, what are you most proud of?

I think I'm most proud of the overhaul that I did to our email sender reputation. We were very much batch and blast which was hurting our delivery rates. At one point we were averaging somewhere around 80% for our emails. With some digging in the community and strategic help from a Marketo deliverability expert (S/O to Carmi!) we're now delivering at around 98%. It was a great way for me to learn more about how email actually works and how to build and maintain a good sender reputation.

 

What piece of advice would you give to someone who is just starting a career with Marketo?

Jump right in. I was familiar with Marketing Automation before using Marketo but by no means an expert. When I was onboarding I was able to do some side-by-sides and it was very beneficial. Other than that just start looking through the Community to see what other's are asking for help troubleshooting and then look at the answers from all of the smart people! I pick up so much knowledge doing that so when a problem comes up I either know how to fix it or I know where to find the answer or who to ask. You don't have to be an expert at everything Marketo, you just have to look in the right places and talk to the right people. The Community is so welcoming and generous with their Marketo knowledge.

 

If you could have an endless supply of any food, what would it be?

This is a tough question, I have a go-to trifecta of food/restaurants that I usually go with. Chipotle, Pizza and Cincinnati (Skyline) chili. I think that I could eat these every day and be perfectly happy. For those of you who don't know what Cincinnati chili is, it's typically in the form of a 3-way with spaghetti, chili and topped with finely shredded cheese or a coney which is a hot dog with chili and shredded cheese on top. Don't judge, it's amazing.

 

Your house is burning down, what do you grab first?

My two dogs, Chips and Mia. Chips is a 4-year old english bulldog and Mia is a 2 year old yellow lab.

Connect with Chris:

Have any questions for Chris? Ask them below!

This week’s Champion Spotlight is Erik Heldebro. Let’s get to know Erik a little bit better!

 

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Company: Bambuser

Title: Head of Marketing Ops and Demand Gen

Location: Stockholm

Hometown: Montreal

 

What was your first job?

Subway Employee when I was 14

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?

I first got introduced to Marketo when I started as a Digital Marketer at a large Nordic company about 4 years ago. My initial reaction was overwhelmed by all the moving parts but on the other hand a huge curiosity on what we could achieve with Marketo, figuring that it offers a ton of new possibilities.

 

What is your favorite thing to do in Marketo and why?

It sounds pretty boring but I would have to say data management. Marketo offers a smorgasbord (some Swedish) of customization with: custom fields, segmentations, flow step choices, smart lists, API integrations, tokens, custom objects.

You can set up some pretty intelligent processes with a little data management to apply to however you want to communicate with leads on a personal level.

 

Through our your Marketo career, what are you most proud of?

Well, of course becoming a Marketo Champ (+ quite a few certifications)

Aside from that it would probably be switching from my first job using Marketo over to an agency. I've had a huge experience working with different clients to solve their challenges with the pressure of proving results, which Marketo is great at. It let me focus a huge amount of time into the platform.

 

What piece of advice would you give to someone who is just starting a career with Marketo?

What worked best for me is being curious on how to do new things.

Working repetitively on things you know well can get boring. It's worth to:

1) Explore the product docs if there's something you're unsure about

2) Searching for or asking specific questions in the community - there's a lot of skilled people ready to help

3) If you think you know how something works, test the process and check the results. Testing features you aren't familiar with could give you some new ideas to apply to your overall strategy.

Also if you are somewhat technical it wouldn't hurt to learn basic html, css and js - It will help you loads in Marketo.

 

What did you want to be when you grew up?

I always wanted to be an architect. I always appreciate the work that goes into the design and construction of a building, whether if it's brand new or hundreds of years old.

 

What is your hidden talent?

Languages, I currently speak four and find it quite easy to understand or learn new ones. One of the reasons it went fast to learn to code on my own.

 

Connect with Erik:

 

Have any questions for Erik? Ask them below!

This week’s Champion Spotlight is Kara Pietrykowski Let’s get to know Kara a little bit better!

 

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Company: Oliver Hume

Title: Marketing Automation Manager

Location: Melbourne, Australia

Hometown: Melbourne, Australia

 

What was your first job?

Supermarket Checkout

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?

In 2013 I was working for Nintex and we decided to introduce a new CRM and Marketing Automation tool to scale our business and take our marketing/sales efforts to the next level. I was the Marketing Operations Manager and it was my role to evaluate Marketing automation tools and then I was the marketing lead on the implementation of Marketo alongside Salesforce. I have worked daily with Marketo ever since!

 

What is your favorite thing to do in Marketo and why?

To create actionable reporting on campaigns and enable data-driven marketing decisions to be made.

 

Through our your Marketo career, what are you most proud of?

I was accepted as a Marketo Champion in January 2017. It is an honour to have been recognised. It’s a good opportunity to be able to  have my marketing skills represented. The best thing is the access to preview upcoming product features and being able to give exclusive feedback. To be able to understand what’s coming up is a great benefit and also feel I have the opportunity to share my  opinion on being on the ground in Australia/APAC.

 

What piece of advice would you give to someone who is just starting a career with Marketo?

The main thing is to utilize the community, there’s a wealth of knowledge in there in term of the discussions and products. It’s very likely, that people have encountered the question you already have and the Marketo Champions are constantly sharing their experiences so you learn how others are using the product.

 

If you could go anywhere in the world, where would you go and why?

Turkey is on my travel list and has been for a long while now!

 

If you could have any animal as a pet in the world, what would it be and why?

Cavoodle (also known as Cavapoo) Dog

 

Have any questions for Kara? Ask them below!

 

Connect with Kara:

This week's Champion Spotlight is Adam Vavrek. Let's get to know Adam a little bit better!

 

Adam Vavrek

 

Company: Skyword

Title: Director, Marketing Operations

Location: Boston, MA

Hometown: Midland, TX

 

What was your first job?

Abercrombie & Fitch

 

How and when did you get started with Marketo ? What was your first role and initial reaction to the platform?

I first started to use Marketo as the Sales and Marketing Operations Manager at Skyword in 2013. At first, I was a bit intimidated because I didn't know where to start. But after seeing other MAPs, I appreciate how intuitive and easy-to-use the platform is.

 

What is your favorite thing to do in Marketo and why?

My favorite thing to do in Marketo is pull the Opportunity Influence Analyzer Report to show marketing contributions for a won deal.

 

Through your Marketo career, what are you most proud of?

Building various campaigns to qualify leads within our company database.

 

What piece of advice would you give to someone who is just starting a career with Marketo?

Spend a good amount of time in the help section and reading articles in the Community. Connect with other Marketo users - they'll be a valuable resource as you become more familiar with Marketo.

 

If someone gave you $5 million tomorrow, what would you do?

I would travel the world and invite friends to come along with me. There are many countries I'd like to visit and many places I have yet to see.

 

How did you get your name?

Adam has always been my mom's favorite name. I have a twin brother named Zac and my parents liked the idea of naming us A - Z

 

Have any questions for Adam? Ask them below!

 

Connect with Adam:

We are starting the Champion Spotlights! We announced our newest Champion class last month, and now it's time to get to know all our Champions a little bit better. Want to learn more about Christina Zuniga? Check out her Q&A below.

 

Christina Zuniga

 

What was your first job?

My mom's assistant - she does services invoicing at a tech company. I photocopied and filed expense reports for her. She paid me in Taco Bell, which was my favorite food as a kid.

 

If someone gave you $5 million tomorrow, what would you do?

My first thought was I'd finally be able to afford a house in Santa Barbara! I'd take the money and go on the best scuba diving vacation ever, probably in Fiji. I'd Princess dive (which is the dive operation takes care of all of your gear, it's amazing).

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?

I had been using Aprimo for 8 years going from user to admin for a global company and wanted more hands on experience with campaigns. I became a Marketing Specialist at a company that had Marketo, but I didn't realize that others in my role did not use it directly.

 

I befriended the Marketo admins and they showed me tons of cool stuff; Marketo is a totally different experience than other platforms. At that point, I was hooked. I owe a lot to that group - even though my role wasn't expected to use Marketo, they gave me advice, showed me how their programs worked, and let me get some hands on learning. That's when I knew I didn't want to move further away from Marketing Automation."

 

What is your favorite thing to do in Marketo and why?

I have to pick just one? Setting up complex smart lists and flow steps, I love the logic of it and making everything work. Setting up lead lifecycle was a lot of work, but a ton of fun!

 

What piece of advice would you give to someone who is just starting a career with Marketo?

Find a mentor who knows the platform well. I had one who was (and is!) fantastic with Marketo. They can help you learn, give you awesome advice and answer your questions when things aren't going the way you expected them to.

 

Have any questions for Christina? Ask them below!

 

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