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4 Posts authored by: Geoff Krajeski Champion

Please join Kevin Weisenberger and me as we kick off the Healthcare Virtual MUG in September!

 

Join us using the event link here: https://nation.marketo.com/events/2557-healthcare-mug-meeting-920 and be sure to share with others who could benefit.

 

Suggestions and recommendations for what you as a community would like to see are always welcomed.

Also, if you would like to be an upcoming speaker let us know.

 

We will try to keep a quarterly or bi-monthly cadence.

See the video here: #KreweChats Episode 6: The One About ABM - YouTube

 

Learn each of our favorite songs!! (Playlist available here: KreweChats Favorite Songs - YouTube)

 

Watch our panel of Ande Kempf, Dory Viscogliosi, Juli James, Sydney Mulligan (aka SMUGS), Jenn DiMaria, Joe Reitz, and guest chatter Brent Evans discuss the ever popular topic of ABM, Account Based Marketing.

 

 

Account Based Marketing or ABM is the latest and greatest buzz word in the marketing world.  In this episode we discuss what it means to us as Marketo has just announce the release of their new ABM module that can be added on to our subscriptions.

 

Many of us have or will soon be getting our sneak peek at this exciting development, but wanted to bring our take to you and how this will be the path forward toward unifying Marketing and Sales teams for companies in achievement of further returns.

To the Community at large,

 

The members behind KreweChats are curious to know what you want to hear us talk about next!

 

What topics are you stumped on?


Where could you use help?

 

What do you yearn to know about Marketo and how others use it?

 

 

We are extremely open to topics as submitted by the community and welcome any and all feedback!

Watch Episode 4 here: #KreweChats Episode 4: What is Nurture Marketing? - YouTube

 


 

Another great episode of #KreweChats in the books!  Our topic this week was Nurture Marketing, what it is, how to think about it towards prospects and clients, as well as some strategies. Guest chatter Brent Levi joined some of the usual characters, Jenn DiMaria, Juli James, Joe Reitz and me.

 

Nurture Marketing goes way beyond simple drip-nurture marketing.  In this episode we expose the mktgnation to broader concepts and ideas to help in Nurture Marketing your efforts.

 

Topics we covered in this episode:

  • FUN FACT: Our first cars
  • What is Nurture Marketing
  • How to make messaging relevant and personalized
  • Data points to gather and actions based on them
  • Sales team adoption and reaction to Nurture Marketing
  • Alignment with the overall sales process: Full Funnel approach
  • Nurture models: pre-customer / post-customer, full lifecycle model
  • Brand voice as part of Nurture Marketing

 

 

Tune in for our next episode in another two weeks on September 9 at 3:30 ET / 12:30 PT.

 

 

Also....

 

Check out past episodes of #KreweChats

#KreweChats Week 3: Lead Scoring and MSI

Krewe Chats Week 2: Data Management

Krewe Chats: Episode 1 - How to Get the Most Value out of Community

 

 

We're here to serve the Community.

 

Let us know what topics you would like to see covered in an upcoming episode!

Please leave us comments or feedback below!

 

Thanks again for watching!