Preparing for GDPR: It's Not Marketing's Job...or Is It?
“GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, does the responsibility for GDPR readiness really belong marketing? Isn’t this more of an IT thing? Besides, you’ve got other, more pressing tasks…good grief!
Good GDPR grief that is, and all the mental agony that comes along with it. If you’re like most marketers, you’re probably experiencing what we call, “The Five Stages of GDPR Grief” when it comes to navigating GDPR preparedness.
Any of this sound familiar?
The Five Stages of GDPR Grief
Stage 1: Denial.
You don’t believe you need to worry about GDPR. After all, you survived CASL, CAN-SPAM, and the US Do Not Call regulation. GDPR…no big deal, right?
Stage 2: Anger.
GDPR keeps creeping into your news feed; the topic just won’t go away. You’re annoyed—even angry—at the thought that it might actually be your job to figure out GDPR requirements and steer your team through compliance preparations. Not exactly what you envisioned for your career in marketing.
Stage 3: Bargaining.
You begin rationalizing that you are too busy, that your main priority is driving revenue and supporting business growth. GDPR sounds like a major “squirrel” (distraction), so you begin bargaining with others in your company to take on the task. Case of beer in hand, you approach your colleagues, “Hey…so how’s my FAVORITE IT team…”
Stage 4: Depression.
You realize you’re stuck with the task and begin reading through dry, incomprehensible pages of legalese filled with seemingly conflicting advice. To say you’re bored to tears is an understatement. Is it 5:00 yet?
Stage 5: Acceptance.
You’ve come to grips that GDPR preparation is your responsibility; you’ve accepted that marketing with different rules is the new reality for 2018. Realizing there are many adjustments and changes you must make to your processes, you begin seeking out resources to help your team. But now what?
The Path to GDPR Compliance
We get it. We understand you’re busy and have many responsibilities in your “day job,” none of which include becoming a GDPR expert. That’s why we’ve created a free downloadable resource, “The Marketo Client’s Guide to GDPR Compliance.”
Written by the Perkuto team, this guide will help you understand GDPR from start to finish. You’ll learn about data transparency, storage and security requirements of this massive legislation plus some of the lesser-known nuances that impact your marketing strategies. We’ll help make sense of the requirements for compliance and outline the consequences for not meeting them. We’ll show you the steps you need to take to prepare for GDPR and (shameless plug) provide an alternative should you decide to let GDPR experts handle it instead.
From Intimidated to Fearless
Feel like you already have a good grasp on GDPR basics? Take your knowledge to the next level by attending our complimentary webinar on March 1, “Fearless Marketing Strategies for a GDPR World.”
In this interactive presentation, I’ll discuss the impact of GDPR on the marketing technology we use every day, including cookie usage, subscription management and lead scoring practices. Learn what campaigns you should be running now, how your communications must change once GDPR goes into effect, and ask questions specific to your situation at the end of the presentation. Registration is free, but early registration is recommended as space is limited. Registration also guarantees you will receive a link to the presentation recording and slides, even if you’re unable to attend the live webinar.
In Good Company
When it comes to GDPR, we feel your pain, really. Remember, we’re marketers too! And from one marketer to another, we’re ready to turn your wounds into wisdom— download the Perkuto complimentary GDPR Compliance Guide and then register for the Perkuto free Fearless Marketing webinar.
As Published on the Perkuto Blog