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2017

Today, I reached Level 10, 300,000+ points on the forum.

 

Many of you know me because I have been active on this forum since 2012, sharing ideas and insights on using Marketo effectively to do demand generation and so much more. I am grateful so many of you found my posts helpful, whether I solved it for you or pointed you in the right direction. I've made a lot of friends here as well and learned quite a few tidbits from people like Grégoire Michel, Sanford Whiteman, Jeff Canada, Adam New-Waterson, Edward Unthank (Etumos), and Dory Viscogliosi.

 

Since becoming a Champion Alumnus (5x!) and now reaching this last milestone on the forums, I've decided to step back a bit from the Nation and focus on other aspects of Marketing Automation & Operations. I'm sure I'll still be around here and there, but much less active.


I'd like to challenge the other Champions and top experts here to step it up and share MORE of the amazing things you are making Marketo do for you. I see only the same few people everyday responding and helping and it would be a tremendous help to your fellow MOPS friends to put out new ideas into the Nation. If you've asked a lot in the past, perhaps it's time to give back. Not every question is a tongue twister for Sanford. I see a lot of new users asking questions I know can be answered by more people.

 

This is a small world with Marketo and Marketing Automation. Speak up, be heard, and be recognized for your hard work.

 

Best,

Josh

This week’s Champion Spotlight is Andy Varshneya. Let’s get to know Andy a little bit better!

 

Andy V.jpg

 

Company: Optimizely

Title: Senior Marketing Automation Manager

Location: San Francisco, CA

Hometown: Cupertino, CA

 

What was your first job? Product Marketing Associate

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform? My first interaction with Marketo was in my very first role.  At that time, we were only doing very basic email marketing so my understanding of the tool was limited to something similar to MailChimp.

 

What is your favorite thing to do in Marketo and why?  My favorite thing to do in Marketo is probably segmentation building because it allows everyone from the demand gen team to customer marketing to marketing analysts to all be more data driven and focused in our approach and better understand what's working well and what isn't.

 

Through out your Marketo career, what are you most proud of? I am proudest of having leveraged Marketo's API to merge Marketo, SFDC, Google Analytics, and product information to develop our own predictive lead scoring. It was very effective and allowed us to save thousands of dollars every year.

 

What piece of advice would you give to someone who is just starting a career with Marketo?  Invest the time in reading through all the product docs and spend at least an hour a week on the community. There are a lot of great ideas, tips, and answers in there that will not just teach you a lot but also spark new ideas that you hadn't even considered before.

 

What did you want to be when you grew up?  I was obsessed with flying, so I wanted to either be an Air Force pilot or an astronaut!

 

What is one goal you would like to achieve in your lifetime?  The one goal that I've been actively working on is to visit all 7 continents before the end of 2019. 4 down, 3 to go!

 

Have any questions for Andy? Ask them below!

 

Connect with Andy:

LinkedIn:  https://www.linkedin.com/in/andyvarshneya/

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