This week’s Champion Spotlight is Erik Heldebro. Let’s get to know Erik a little bit better!
Title: Head of Marketing Ops and Demand Gen
What was your first job?
Subway Employee when I was 14
How and when did you get started with Marketo? What was your first role and initial reaction to the platform?
I first got introduced to Marketo when I started as a Digital Marketer at a large Nordic company about 4 years ago. My initial reaction was overwhelmed by all the moving parts but on the other hand a huge curiosity on what we could achieve with Marketo, figuring that it offers a ton of new possibilities.
What is your favorite thing to do in Marketo and why?
It sounds pretty boring but I would have to say data management. Marketo offers a smorgasbord (some Swedish) of customization with: custom fields, segmentations, flow step choices, smart lists, API integrations, tokens, custom objects.
You can set up some pretty intelligent processes with a little data management to apply to however you want to communicate with leads on a personal level.
Through our your Marketo career, what are you most proud of?
Well, of course becoming a Marketo Champ (+ quite a few certifications)
Aside from that it would probably be switching from my first job using Marketo over to an agency. I've had a huge experience working with different clients to solve their challenges with the pressure of proving results, which Marketo is great at. It let me focus a huge amount of time into the platform.
What piece of advice would you give to someone who is just starting a career with Marketo?
What worked best for me is being curious on how to do new things.
Working repetitively on things you know well can get boring. It's worth to:
1) Explore the product docs if there's something you're unsure about
2) Searching for or asking specific questions in the community - there's a lot of skilled people ready to help
3) If you think you know how something works, test the process and check the results. Testing features you aren't familiar with could give you some new ideas to apply to your overall strategy.
Also if you are somewhat technical it wouldn't hurt to learn basic html, css and js - It will help you loads in Marketo.
What did you want to be when you grew up?
I always wanted to be an architect. I always appreciate the work that goes into the design and construction of a building, whether if it's brand new or hundreds of years old.
What is your hidden talent?
Languages, I currently speak four and find it quite easy to understand or learn new ones. One of the reasons it went fast to learn to code on my own.
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