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2017

This week’s Champion Spotlight is Erik Heldebro. Let’s get to know Erik a little bit better!

 

Erik.jpg

 

Company: Bambuser

Title: Head of Marketing Ops and Demand Gen

Location: Stockholm

Hometown: Montreal

 

What was your first job?

Subway Employee when I was 14

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?

I first got introduced to Marketo when I started as a Digital Marketer at a large Nordic company about 4 years ago. My initial reaction was overwhelmed by all the moving parts but on the other hand a huge curiosity on what we could achieve with Marketo, figuring that it offers a ton of new possibilities.

 

What is your favorite thing to do in Marketo and why?

It sounds pretty boring but I would have to say data management. Marketo offers a smorgasbord (some Swedish) of customization with: custom fields, segmentations, flow step choices, smart lists, API integrations, tokens, custom objects.

You can set up some pretty intelligent processes with a little data management to apply to however you want to communicate with leads on a personal level.

 

Through our your Marketo career, what are you most proud of?

Well, of course becoming a Marketo Champ (+ quite a few certifications)

Aside from that it would probably be switching from my first job using Marketo over to an agency. I've had a huge experience working with different clients to solve their challenges with the pressure of proving results, which Marketo is great at. It let me focus a huge amount of time into the platform.

 

What piece of advice would you give to someone who is just starting a career with Marketo?

What worked best for me is being curious on how to do new things.

Working repetitively on things you know well can get boring. It's worth to:

1) Explore the product docs if there's something you're unsure about

2) Searching for or asking specific questions in the community - there's a lot of skilled people ready to help

3) If you think you know how something works, test the process and check the results. Testing features you aren't familiar with could give you some new ideas to apply to your overall strategy.

Also if you are somewhat technical it wouldn't hurt to learn basic html, css and js - It will help you loads in Marketo.

 

What did you want to be when you grew up?

I always wanted to be an architect. I always appreciate the work that goes into the design and construction of a building, whether if it's brand new or hundreds of years old.

 

What is your hidden talent?

Languages, I currently speak four and find it quite easy to understand or learn new ones. One of the reasons it went fast to learn to code on my own.

 

Connect with Erik:

 

Have any questions for Erik? Ask them below!

This week’s Champion Spotlight is Kara Pietrykowski Let’s get to know Kara a little bit better!

 

Kara.jpg

 

Company: Oliver Hume

Title: Marketing Automation Manager

Location: Melbourne, Australia

Hometown: Melbourne, Australia

 

What was your first job?

Supermarket Checkout

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?

In 2013 I was working for Nintex and we decided to introduce a new CRM and Marketing Automation tool to scale our business and take our marketing/sales efforts to the next level. I was the Marketing Operations Manager and it was my role to evaluate Marketing automation tools and then I was the marketing lead on the implementation of Marketo alongside Salesforce. I have worked daily with Marketo ever since!

 

What is your favorite thing to do in Marketo and why?

To create actionable reporting on campaigns and enable data-driven marketing decisions to be made.

 

Through our your Marketo career, what are you most proud of?

I was accepted as a Marketo Champion in January 2017. It is an honour to have been recognised. It’s a good opportunity to be able to  have my marketing skills represented. The best thing is the access to preview upcoming product features and being able to give exclusive feedback. To be able to understand what’s coming up is a great benefit and also feel I have the opportunity to share my  opinion on being on the ground in Australia/APAC.

 

What piece of advice would you give to someone who is just starting a career with Marketo?

The main thing is to utilize the community, there’s a wealth of knowledge in there in term of the discussions and products. It’s very likely, that people have encountered the question you already have and the Marketo Champions are constantly sharing their experiences so you learn how others are using the product.

 

If you could go anywhere in the world, where would you go and why?

Turkey is on my travel list and has been for a long while now!

 

If you could have any animal as a pet in the world, what would it be and why?

Cavoodle (also known as Cavapoo) Dog

 

Have any questions for Kara? Ask them below!

 

Connect with Kara:

This week's Champion Spotlight is Adam Vavrek. Let's get to know Adam a little bit better!

 

Adam Vavrek

 

Company: Skyword

Title: Director, Marketing Operations

Location: Boston, MA

Hometown: Midland, TX

 

What was your first job?

Abercrombie & Fitch

 

How and when did you get started with Marketo ? What was your first role and initial reaction to the platform?

I first started to use Marketo as the Sales and Marketing Operations Manager at Skyword in 2013. At first, I was a bit intimidated because I didn't know where to start. But after seeing other MAPs, I appreciate how intuitive and easy-to-use the platform is.

 

What is your favorite thing to do in Marketo and why?

My favorite thing to do in Marketo is pull the Opportunity Influence Analyzer Report to show marketing contributions for a won deal.

 

Through your Marketo career, what are you most proud of?

Building various campaigns to qualify leads within our company database.

 

What piece of advice would you give to someone who is just starting a career with Marketo?

Spend a good amount of time in the help section and reading articles in the Community. Connect with other Marketo users - they'll be a valuable resource as you become more familiar with Marketo.

 

If someone gave you $5 million tomorrow, what would you do?

I would travel the world and invite friends to come along with me. There are many countries I'd like to visit and many places I have yet to see.

 

How did you get your name?

Adam has always been my mom's favorite name. I have a twin brother named Zac and my parents liked the idea of naming us A - Z

 

Have any questions for Adam? Ask them below!

 

Connect with Adam:

We are starting the Champion Spotlights! We announced our newest Champion class last month, and now it's time to get to know all our Champions a little bit better. Want to learn more about Christina Zuniga? Check out her Q&A below.

 

Christina Zuniga

 

What was your first job?

My mom's assistant - she does services invoicing at a tech company. I photocopied and filed expense reports for her. She paid me in Taco Bell, which was my favorite food as a kid.

 

If someone gave you $5 million tomorrow, what would you do?

My first thought was I'd finally be able to afford a house in Santa Barbara! I'd take the money and go on the best scuba diving vacation ever, probably in Fiji. I'd Princess dive (which is the dive operation takes care of all of your gear, it's amazing).

 

How and when did you get started with Marketo? What was your first role and initial reaction to the platform?

I had been using Aprimo for 8 years going from user to admin for a global company and wanted more hands on experience with campaigns. I became a Marketing Specialist at a company that had Marketo, but I didn't realize that others in my role did not use it directly.

 

I befriended the Marketo admins and they showed me tons of cool stuff; Marketo is a totally different experience than other platforms. At that point, I was hooked. I owe a lot to that group - even though my role wasn't expected to use Marketo, they gave me advice, showed me how their programs worked, and let me get some hands on learning. That's when I knew I didn't want to move further away from Marketing Automation."

 

What is your favorite thing to do in Marketo and why?

I have to pick just one? Setting up complex smart lists and flow steps, I love the logic of it and making everything work. Setting up lead lifecycle was a lot of work, but a ton of fun!

 

What piece of advice would you give to someone who is just starting a career with Marketo?

Find a mentor who knows the platform well. I had one who was (and is!) fantastic with Marketo. They can help you learn, give you awesome advice and answer your questions when things aren't going the way you expected them to.

 

Have any questions for Christina? Ask them below!

 

Follow Christina on:

marketo-champions-2017.png

Meet the new class of Champions 2017.

 

Where we are from?

 

  • California is top of the list with 6 Champions.
  • Ohio is big in Marketing Automation too with 4 champions.
  • 3 Canadians and 2 Australians (including myself) are happy to be part of this list.
  • In Europe, we have one champion in the United Kingdom, 1 Champion in the Netherlands, 1 in France.
  • Other 14 cities in the United States are the home of our 2017 Marketo Champions.

 

 

Champion's Name
Location
LinkedIn Profile
Adam VavrekBoston, MAhttp://www.linkedin.com/in/adamvavrek
Ande KempfSt Louis, MOhttps://www.linkedin.com/in/ande-kempf-44172266
Andy VarshneyaSan Francisco, CAhttps://www.linkedin.com/in/andyvarshneya/
Brittany StoverNashville, TNhttps://www.linkedin.com/in/brittany-stover-09b62030/
Carly Wirkus Carly WirkusMinneapolis, MNhttps://www.linkedin.com/in/carlymae
Chelsea KikoCleveland, OHhttps://www.linkedin.com/in/chelsea-kiko/
Chris SaporitoCincinnati, OHhttps://www.linkedin.com/in/chris-saporito-26374530/
Christina ZunigaSanta Barbara, CAhttps://www.linkedin.com/in/christinazuniga/ /external-link.jspa?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fchristinazuniga%2F
Corey BethelColumbus, OHhttps://www.linkedin.com/in/corey-bethel-36956b36/
Courtney GrimesPhiladelphia, PAhttps://www.linkedin.com/in/courtneygrimes/
Courtney McAraPortland, ORhttps://www.linkedin.com/in/courtneymcara/

Dan Stevens.

Cleveland, OHhttps://www.linkedin.com/in/stevensdan/

Geoff Krajeski

Woodbury, CThttps://www.linkedin.com/in/geoffreykrajeski/

Iryna Zhuravel

San Diego, CAhttps://www.linkedin.com/in/iryna-zhuravel-altium/

Jackie Potts

Laurel, NEN/A

Jason Hamilton

Ottawa, ON, Canadahttps://www.linkedin.com/in/jasonmhamilton/?ppe=1

Jenn DiMaria

Lehigh Valley, PA

https://www.linkedin.com/in/jenniferdimaria/

Jenna Molby

Vancouverhttps://www.linkedin.com/in/jennamolby/?ppe=1

Joe Reitz

Seattle, WAhttps://www.linkedin.com/in/joereitz/

Juli James

Austin, TXhttps://www.linkedin.com/in/julijames/?ppe=1

Justin Norris

Toronto, ON, Canadahttps://www.linkedin.com/in/justinnorris/

Karina Guerra

Sydney, Australiahttp://au.linkedin.com/in/karinaguerra

Keith Nyberg

Cupertino, CAhttps://www.linkedin.com/in/keithnybergonlinkedin/

Maarten Westdorp

Nederlandhttps://nl.linkedin.com/in/maartenwestdorp

Mark Farnell

United Kingdomhttps://uk.linkedin.com/in/markfarnell

Paul Wilson

Denver, CON/A

Rajesh Talele

San Francisco, CAhttps://www.linkedin.com/in/RajeshTalele/

Suzanne Kushner

San Francisco, CAN/A

Sydney Mulligan

Raleigh, NChttps://www.linkedin.com/in/sydneymulligan/

Hicham Mohamed Tabbak

Lyon, FRhttps://www.linkedin.com/in/hichamtabbak/

Taylor Enfinger

Atlanta, GAN/A

Veronica Holmes

Sydney, Australiahttp://au.linkedin.com/in/veronicaholmes/

 

 

 

 

 

As per Katie Pope's announcement:

Champions are Marketo's most advanced customers who have demonstrated outstanding leadership in the Marketo Community and at Marketo events, are Marketo Certified Experts, are avid contributors in the social world, and are loyal advocates of the Marketo brand. If you are interested in learning more and applying, read our Requirements & Benefits of the Champion Programand join the Champions: The Marketo Elite group. We look forward to seeing your application in the future.