Hey #MKTGNation!

 

A couple weeks ago, I started recording a daily (ish) live YouTube series on "how to Marketo." That's a dumb name, so I opted instead to call it Marketo-Fu (literally made up on the fly, like 30 seconds into the first video). This is a very down-and-dirty, genuine series, where I decided to dump the polish of some of the other Nation Talks videos because... well, honestly, these are easier and quicker to make, and still just as valuable in terms of knowledge development! I try to make these short, single-serve topics at around 5-10 minute in length, so perfect for that 4:45 crunch where you don't feel like starting something new, but you also don't want to be the first person to go home, either

 

Don't even act like that's not a thing in your office. I know. I've been there

 

The ultimate vision for this series is to have a few different tracks for beginner, intermediate, and advanced users, and continually add episodes to the playlists as either:

 

     A) I think of them

     B) my clients would find them useful reference material, or

     C) You ask for them.

 

I just completed the 10th episode in the beginner track and will be moving on to the more Intermediate and Advanced tracks in the weeks ahead, but I wanted to post here to share and get the conversation going!

 

You can watch the first 10 episodes here, and start making your Marketo-Fu strong! Marketo-Fu (Beginner) - YouTube!

 

So... What other stuff would you like to see covered on a future episode? The tentative line up for the Intermediate/Advanced Tracks includes:

 

  • Lead Scoring
  • Alerts
  • MSI Overview - Interesting Moments, Prioritization, etc.
  • Bounce Management
  • Merging Dups
  • Advanced Flow Steps – Request Campaigns, Remove from Flow, Change Data Value
  • A/B Testing - 3 methods (Spoiler: This exists already )
  • Attribution – First Touch & Multi Touch
  • Web Personalization
  • ABM

 

 

/joe