In the past few weeks, we covered basic logic lessons for marketers and the finer points of Marketo logic operators. Beyond this, there is a whole world of logic and languages out there. I have seen a lot of “marketing operations” roles that ask for database programming skills. These are typically at very large firms with very large databases. The more you know about these database languages, the more valuable you can become.

Other topic areas and systems to consider to deepen your skill set include:

  • SQL (structured query language)
  • NoSQL
  • “Big Data”
  • Hadoop
  • MS Access Operators
  • Boolean Logic
  • SFDC Apex Code
  • Pentaho/Revenue Cycle Explorer
  • Tableau

If you prefer to stay more of a marketer than a programmer or business intelligence analyst, then just take a few moments to become familiar with the above topics. Know where and when to call in an expert, and you will be sure to become a rockstar.