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Rachel Noble
Click to view content3rd and final part of this series!   Building nurture programs can be a daunting task. But with the right guide, you can turn an afternoon into an email experience your prospects will never forget! Before we begin, we need to define a few terms:   An Engagement Program is a specific kind of program that allows a marketer to send content to a… (Show more)
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fa6c2d38ff533c6b2759027d6c75a6856e1adc22
Click to view contentThis week’s Champion Spotlight is Andy Varshneya. Let’s get to know Andy a little bit better!     Company: Optimizely Title: Senior Marketing Automation Manager Location: San Francisco, CA Hometown: Cupertino, CA   What was your first job? Product Marketing Associate   How and when did you get started with Marketo? What was your first role and… (Show more)
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Grace Brebner
Click to view contentHitting that big "launch" button can be a scary thing to do. I've sent a lot of email campaigns in my time, but I still get a bit of that big-red-button-anxiety bit each time. What if I've misspelt something horrendously? What if the links break? What if the world explodes?   Well, the good news for starters: no mistake you make in an email… (Show more)
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Selventhiran Rajamanickam
Hi Team,    We are doing a pilot test on store all the leads in Marketo and pass only qualified one to SFDC. I am facing a challenge on how to store the campaign details in Marketo and when lead sync to Marketo, it has to be added to all the campaigns that leads came across and map to the correct member status.    It would be great if any… (Show more)
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Alec Hill
Hi there,    I'm wondering if anyone has has success setting up Marketo email metrics reporting within dashboards in Salesforce. I'm just looking for ideas or best practices on syncing our email marketing results over to Salesforce so we can add them and report within our daily dashboards.   Anything around the usage, setup, and syncing of the… (Show more)
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Rahul Kumar
In RCE tool for reporting in if I look at a Program Opportunity Analysis Report for total Opps created in 2019 and also at the Opportunity Analysis Report for Total Opps created in 2019  (all having the same filters, i get different totals: 3196 Opps at program level and 5335 at Opp report level.) The question is : Does Marketo not attribute all… (Show more)
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Natalie Kremer
Click to view contentIf you’re just getting started with Marketo it’s easy to put folders and naming conventions in place, but even if your existing instance is a mess, you can still use these tips and tricks to get organized. You might have folders that don’t make sense or vague campaign names, but you can follow these steps to help add structure to Marketo, no… (Show more)
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Ashley Langford
Click to view contentHoney I Shrunk the Kids was one of my favorite movies growing up. It’s all about surviving in a new environment, while working together to solve a problem. While it can seem daunting to jump into an unfamiliar or new Marketo instance, here are 5 easy steps to start to review your new instance in an effective and efficient way.        … (Show more)
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Tamara Johnson
I've been searching continuously, on how to test an engagement program with transitions. I know we can use the Test Stream tool for each cast. However, I would like to load a test group, to run through the entire program with 10 to 20-minute intervals opposed to weekly as it would be for each stream. We will have 4 to 5 streams for this. It will… (Show more)
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Erik Heldebro
Click to view content  One thing I have noticed when creating a more complicated nurture in Marketo, you have to be creative to make things work the way you want them to and the great part about Marketo is that you have a whole arsenal of features available.   This hack works with a lot of use cases, but the specific way I got to making it was when a client wanted a… (Show more)
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