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Champion Program

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Rachel Noble
Marketo says companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. That is reason enough to kick off a nurture strategy!   With personalization the new norm, we have a brilliant opportunity to engage prospects way beyond the unimpressive “Hello, [first name].” In this day and age, tokenized emails tell the… (Show more)
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Jenn DiMaria
Hey, #MKTGnation!   Summer's (kind of?) over, the PSLs are flowing, and the gang got back together to answer the top questions we hear every day on the job. I may or may not have ranted just a little.   Some of my personal favorites include: Why is Marketo broken? (ie: the one that makes my eye twitch) How mature is my Marketo instance? Why… (Show more)
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Courtney Grimes
Over the years here at the Marketing Nation, I've seen many basic form questions come over and over again with common functionalities. Just so there's a central repository of how to handle these requests, I've compiled a quick post that goes over form functions.   Do note that the vast majority of these response require you to know a little bit… (Show more)
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Darrell Alfonso
Note: Kudos to those who have reviewed and given me feedback on this list! Juli James Jenn DiMaria Christina Zuniga   Overview The job of a Marketo administrator can be difficult to define. What are the primary responsibilities? What role should you play? Who should you work with? Depending on the size of the company, the charter will vary… (Show more)
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Rachel Noble
Engagement Programs Part 1: Buyer-Journey Engagement Programs   When done correctly, lead nurturing is a simple method for engaging leads by delivering content to prospects and customers in a way that optimizes engagement and leaves everyone happy. From an operations point of view, “nurture” is defined by a standard set of emails delivered to a… (Show more)
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Jessica Cross
As the director of marketing at Fliptop I had the pleasure of being not only the primary user of predictive lead scoring for my demand gen efforts, but I also get to work closely with our engineering team to help shape the product. A couple weeks ago we brought on a new data scientist and I gave him my normal “this is B2B marketing” presentation.… (Show more)
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Rachel Noble
3rd and final part of this series!   Building nurture programs can be a daunting task. But with the right guide, you can turn an afternoon into an email experience your prospects will never forget! Before we begin, we need to define a few terms:   An Engagement Program is a specific kind of program that allows a marketer to send content to a… (Show more)
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Pierce Ujjainwalla
The first thing I do when I get to a new city is to see if they have Uber available. Uber has made it easier than ever before to get around in new places. I was recently in Taipei, and even though I cannot speak a word of Chinese (and the drivers English is usually no better than my Mandarin) I was able to get where I needed to go effortlessly… (Show more)
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Pierce Ujjainwalla
Customers are the lifeblood of every company, yet many businesses don’t know if their customers love them or hate them. We’re about to show you how you can, in less than an hour, create a best-in-class Net Promoter Score program in Marketo that will find your champions and detractors alike. The Net Promoter Score (NPS) is an amazing way to… (Show more)
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Tatiana Kulikova
Is there any way to customize an email and make it dynamic based on an individual customer rather than just a broad market segment?
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