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Justin Norris
Click to view contentSometimes I think asking, “Which attribution model do you prefer and why?” would be a great (marketing) conversation starter. From single-touch to complex regression-based analysis, some marketers are passionate about a particular method while others are still contemplating which is the best option. The topic sparks an interesting discussion.  … (Show more)
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Sydney Mulligan
Click to view contentOne of the (many) things that makes Marketo such a great and powerful tool for businesses is its ability to be very flexible to adapt to your evolving business needs. I worked with a company that had the unique challenge of representing multiple brands existing under a larger brand within the company. As you can imagine, this created quite a few… (Show more)
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Jessica Kao
Click to view contentYou already know that Marketo isn't going to send the same email to the same person via the Customer Engagement Program. BUT. . . those aren't the only people that you want to exclude when you are running a nurture program.  You might be promoting a piece of content across 5 different channels and using multiple different emails. What if someone… (Show more)
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Matthew Gomez
Hi Champions, I'm stumped with a request and hoped some of you smart folks might have run into something like this before.   I work for a University that partners with 3rd party agents that sell leads for our online programs. We are supposed to reconcile the leads we accept from those vendor partners, versus those we do not, on a weekly basis.… (Show more)
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Michelle Miles
“Work it harder, Make it better, Do it faster, Makes us stronger.”   --From “Harder, Better, Faster, Stronger” by Daft ****   If the Daft **** lyrics above could double as the mantra for your organization’s MOPS department, you aren’t alone. Today’s marketers are being asked to work harder to deliver better results more quickly than ever before.… (Show more)
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Rachel Noble
Click to view content*Omni-Channel Marketing* *ABM* *Direct Mail* *Multi-Channel Outreach* *Smarketing* *Retargeting* *SoLoMo* *Enter your favorite marketing buzzword here*   You've heard it all. You're bought into the concepts. You're creative team has an abundance of captivating ideas, and you're responsible for executing a flawless orchestrated… (Show more)
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Jessica Kao
A good friend of mine just started on his Marketo journey and got a brand new instance. (So jealous) and asked me how a Marketo Newbie can get started training wise. As I was putting the list together of resources, I realized I get asked this question many times and thought I’d share my favorite go to resources.   Marketo Instance Set up Checklist… (Show more)
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Justin Norris
This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”     Although Marketo is no longer the sole focus of its own multi-day event, the union with Adobe could… (Show more)
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429a3b00c04df8e5ab80b97b236aaa7a14e3374e
Click to view content    MISSION STATEMENT An elite community uniting Marketo’s most passionate and strategic customers and partners to be the trusted brand ambassadors and change agents of the Marketing Nation®. Marketo Champions share their expertise, best practices, and strategies to help Marketo customers thrive.   OBJECTIVES Develop deep connections with our…
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1856838dfc96cca108f28566cfadbecc5c55ac92
Do you have lots of bad data living in Marketo? Is your Marketo rep nagging you to upgrade because your Marketo database is over the limit? A hot tub is not really too useful in the middle of the desert and neither is bad data in your database.   Bad data is bad news. Not only does it clog your database and hike up your costs and software… (Show more)
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