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Grégoire Michel
Click to view contentAs this is a recurrent request in this community, here are the various ways of setting up the unsubscribe links in Marketo, and when one should use them.   … (Show more)
in Champion Program
Kristi Mousley
Click to view contentWhat is the best way to set up this nurture program using nested program/smart campaigns/streams/etc:   Send Email 1    >If click, send Email 1A    >If not, send Email 2   If they clicked in Email 1A, send email 1B If not, send Email 2 and so on.   Here is an image of the workflow I'm trying to set up within Marketo:
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Justin Norris
Do you want to send a different message to someone if they email you during business hours or after hours? What about on the weekend? Should leads be routed to a different sales team based on the time of an inquiry? What about segmenting leads based on dayparting or day-of-week? You can do all this with Marketo and a connected CRM like Salesforce.… (Show more)
in Champion Program
Click to view contentThis week’s Champion Spotlight is Erik Heldebro. Let’s get to know Erik a little bit better!     Company: Bambuser Title: Head of Marketing Ops and Demand Gen Location: Stockholm Hometown: Montreal   What was your first job? Subway Employee when I was 14   How and when did you get started with Marketo? What was your first role and initial… (Show more)
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Jessica Kao
Click to view contentYou already know that Marketo isn't going to send the same email to the same person via the Customer Engagement Program. BUT. . . those aren't the only people that you want to exclude when you are running a nurture program.  You might be promoting a piece of content across 5 different channels and using multiple different emails. What if someone… (Show more)
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Beth Kinamore
Hi there - I am seeing that I have a massive list of Email Invalid, when in fact the email is valid. How do I go about updating this to uncheck the Email Invalid checkbox?   I need these people to start receiving our emails!   Beth
in Champion Program
Grace Brebner
Email is complicated.   And surprisingly enough, it's rarely given the attention it deserves - especially considering the foundational role it tends to play in marketing automation. For people who are new to Marketo, or new to email marketing, it can be a hard nut to crack - as I see it, for two main reasons: Email requires a multitude of skill… (Show more)
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Lena Masrialterman
Hi,  I've built out Engagement Program containing 2 streams (1st - running once a week, 2nd - running once a month). There are 4 default programs activated in each stream (each program holds an email). Is there a way to set up an accelerated test the way the emails of the first stream will run 10 mins apart, and emails of the second stream - 15… (Show more)
in Champion Program
Josh Grant
Click to view contentHello,   I wanted to open this up for discussion on nesting email programs in default programs. Below you will see our batch sends today and an idea I am playing with of nesting email programs in default programs for multiple batch sends in a program to do things like simplify A/B testing.   On the first campaign (what we use today) you will… (Show more)
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