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Helen Abramova
We often think of the end of the year as a time of wrapping up and getting ready for the next year. However, the beginning of a new year might be even more suitable for that. The main reason is that lots of processes have to be fully finalized before we can start making adjustments; there are often last-minute campaigns – who didn’t send Happy… (Show more)
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Amy Goldfine
Click to view contentAs a Marketo admin, your job is to make sure your instance is running in tip-top shape, and it’s important to establish routines to keep your instance healthy. You’ll be done with your Marketo Morning before you’ve drained your coffee cup, and you’ll start your day with a quick pulse on the health of your instance and be able to identify any… (Show more)
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Amy Goldfine
The new year is a great time to think about adding capacity to your team, and it’s often easier to get budget to hire a consultancy than to hire in-house. Bringing in outside help is a great way to add capacity to your team, tackle complex projects, and get access to a team of experts. However, hiring consultants is no different than hiring… (Show more)
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ba271decb1e093a213347402815477c14f8176d2
Chicken or fish? It’s as if every program or event has some random, custom field requirement. Dietary restrictions at an event, questions for a webinar, or a time slot for an in-person consultation. Fields aren’t exactly hard to create in Marketo, but they live on forever once they’re created, and can lead to a ton of confusion later. Avoid the… (Show more)
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Grace Brebner
Click to view contentHitting that big "launch" button can be a scary thing to do. I've sent a lot of email campaigns in my time, but I still get a bit of that big-red-button-anxiety bit each time. What if I've misspelt something horrendously? What if the links break? What if the world explodes?   Well, the good news for starters: no mistake you make in an email… (Show more)
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Cody Juric
URGENT: All the hosted images in our HTML emails are broken. Is your server down??
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Robert Villanueva
Below is the exact request we received from our requester.   I want to create a Marketo automated email campaign that will send monthly emails to recipients that I upload on a weekly basis. The recipients will be getting the first email shortly after being added to this campaign, then they will receive an email once a month for 12 months total.… (Show more)
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Brooke Bartos
When stepping into an admin role in an unfamiliar instance, the most important first step is to understand how that instance is set up. This post walks through the admin section of a Marketo instance and points out some best practices and red flags to look for as you start to audit your inherited instance.   Reviewing the Admin Section Once you’ve… (Show more)
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Natalie Kremer
Are you stepping into a currently running Marketo instance with no documentation in sight? There are a lot of helpful resources in your Marketo instance, on your Marketo support team, and within your own team that you can reach out to for insight into what exactly is going on in your inherited Marketo instance.    Inside Marketo There are some… (Show more)
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249f67db1f831a5fb75db959070a9e4e4c70f4c2
Hi Community! Wondering if anyone has a good third-party email verification vendor to recommend? We'd like to explore potential vendors to assist with email verification and opt-in campaigns for external data sources in North America.     Thanks in advance!
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