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Juan Gonzalez
Hi fellas:   I got a question.   Nowadays, I got activated an smart campaign, where people fill a form out. When they have filled the form out, inmediately, the flow work add them in a engagement program where i have created 5 emails for nurturing. My question is... Due to, my first smart campaign (fill a form) is still running, my… (Show more)
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Robb Barrett PRD
Hi All - I wanted to share something I've developed in conjunction with one of our paid inbound vendors.   The Problem: GE Healthcare works with an ad agency who places our digital ads. We use Google Analytics tracking which we found had a tendency to differ from Marketo reports and last year we spent a great about of time trying to tie out… (Show more)
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Michelle Miles
The first post of a 5-part series on GDPR, we discuss the importance of preparing your marketing operations to meet compliance requirements or aligning your “defensive” strategy. In the next post, we’ll discuss options for building your “offense,” including ideas for collecting customer information in an engaging manner that’s also GDPR compliant.… (Show more)
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Maxime Crétot
Hello,   I have a question regarding our society today : A lot of surveys claim that more and more people are reading emails on their mobile. And B2C consumers tends to prefer buying through their mobile. No doubt about that ! However, for a B2B brand, I couldn't find any survey analyzing the conversion rate between email read on a mobile… (Show more)
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Courtney Grimes
As 2016 is coming to a close, a lot of us in marketing are winding down our schedule for the year: sending out holiday cards, making year-end articles, and building flight plans for 2017's initiatives. However, there's one common thing that can trip you up.   Ever looked at a website and wondered if it is still in operation? Maybe a thing or two… (Show more)
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Grégoire Michel
As this is a recurrent request in this community, here are the various ways of setting up the unsubscribe links in Marketo, and when one should use them.   … (Show more)
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Champions are Marketo's most advanced customers who have demonstrated outstanding leadership in the Marketo Community, are Marketo Certified Experts, are avid contributors in the social world, and are loyal advocates of the Marketo brand. The current deadline to apply is January 8th.   To learn more about the program view Requirements & Benefits…
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Shea Cibulsky
This week’s Champion Spotlight is Emily Poulton. Let’s get to know Emily a little bit better!   Company: Korn Ferry Title: Digital Marketing Manager Location: London Hometown: London   What was your first job? Working in an animal sanctuary.   How and when did you get started with Marketo? What was your first role and initial reaction to the… (Show more)
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Erik Heldebro
  One thing I have noticed when creating a more complicated nurture in Marketo, you have to be creative to make things work the way you want them to and the great part about Marketo is that you have a whole arsenal of features available.   This hack works with a lot of use cases, but the specific way I got to making it was when a client wanted a… (Show more)
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Edward Unthank (ETU)
Enough to drive a MOPs person crazy:   A Marketing Automation Architect is perusing the marketing calendar and looking at emails scheduled to go out for the day. She spots an email marked as “operational,” meaning it will send to unsubscribed leads and will not include an unsubscribe footer. Upon further inspection, it seems this email should… (Show more)
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