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Michelle Miles
Hello - We will be having a GDPR meet-up at Marketo Summit and I wanted to invite you all to attend! It will be during lunch on Monday (4/30), in Moscone South where lunch is being served. We will have some tables reserved in the back of the hall towards the bathrooms. I would love to see you all. I think this is a great way to ask questions,… (Show more)
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Erik Heldebro
Working with cross-channel marketing, where you have a lot of different entry points to your landing pages, it’s a good idea to keep track of which sources, campaigns, content variants and more are generating traffic and which are converting on your content.   One thing I noticed is that it can get quite messy to keep track of touch points,… (Show more)
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Grégoire Michel
As this is a recurrent request in this community, here are the various ways of setting up the unsubscribe links in Marketo, and when one should use them.   … (Show more)
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Jessica Cross
Sometimes, you need a static list to behave like a smart list. Static lists I think get forgotten. They are fantastic tools that I think more Marketo users should leverage.   In this quick post I'm going to outline how you can use a batch smart campaign, smart list, to make a regular static list update on a regular cadence. This technique is… (Show more)
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Courtney Grimes
Over the years here at the Marketing Nation, I've seen many basic form questions come over and over again with common functionalities. Just so there's a central repository of how to handle these requests, I've compiled a quick post that goes over form functions.   Do note that the vast majority of these response require you to know a little bit… (Show more)
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Courtney Grimes
Chrome 66 is coming, and it is part angel, part devil. On the personal/privacy side, Chrome's latest release will enable an in-demand feature like preventing video autoplay. But for marketers, aside from the video autoplay, there could be some very serious consequences. Given that Chrome is the dominant browser at ~60% of the market share, the… (Show more)
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Grégoire Michel
This post is the last one of a 3 parts series, starting with this one: Testing the email editor 2.0: Great features, a few glitches and the strong need for a v2.1 and this one: Upgrading to the new email editor 2.0: a recommended migration path   From the tests we have ran, we found out that some of the features where not complete and that some… (Show more)
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Michelle Miles
For those of you who missed our recent webinar, “Fearless Marketing Strategies for GDPR World,” you missed a good discussion. The most popular topic of the day was “consent.” We had many questions regarding GDPR compliance requirements—everything from permission to retain personal data, to what to do if you are unsure if consent exists or are… (Show more)
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Michelle Miles
“Vast.” The dictionary definition is “very great in size, amount, degree, intensity, or especially in extent or range.” (Merriam-Webster) It’s a word you’ll hear often in GDPR discussions, and it is an accurate description. In fact, there are 99 articles in the GDPR, each stipulating new parameters and expectations for data transparency,… (Show more)
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Michelle Miles
This post is part 2 of a 5-part series on GDPR readiness. In this previous post, I compared GDPR preparedness to a football game and the importance of both a solid offense and defense to win the game. To tackle the processing requirements of GDPR compliance, your defensive strategy involves operational adjustments and a well-documented game plan.… (Show more)
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