Brian Law

Resources for Learning about the Marketo Integration with SFDC

Blog Post created by Brian Law Employee on Apr 20, 2016

Whether you are new to Marketo or have been using it for years here is a list of of the resources for learning more about the Marketo integration with SFDC.


Initial SFDC Sync


SFDC Fields


Marketo Fields


Sync Lead to SFDC or Change Owner Flow Step

  • Using the Sync Lead to SFDC flow step to insert a Marketo only record
  • Using the Auto-Assignment rule when inserting/syncing a new record to SFDC
  • Using a queue when syncing a new record to SFDC
  • Setting the SFDC record type
  • Using the Change Owner flow step


SFDC Converting / Merging / Deleting Records

  • Converting a Lead into a Contact in Salesforce
  • The results in Marketo of merging Leads or Contacts in SFDC
  • Using Marketo to merge a Marketo record with a SFDC Lead or Contact record
  • Using Marketo to merge a SFDC Lead with a SFDC Contact



  • Checklist for attribution reporting including - Setting up Marketo and SFDC for attribution reporting.


SFDC Opportunities


Troubleshooting Sync Issues