Brian Law

Mapping of Marketo Created Fields to SFDC Fields

Blog Post created by Brian Law Employee on Apr 15, 2016

Here is a summary of the automatic mapping of the Marketo created fields with SFDC fields.

 

Marketo API Name

Marketo Friendly Label

SFDC Lead Object Standard Field

SFDC Lead Object API Name

SFDC Contact Object API Name

SFDC Account Object API Name

SFDC Field Label

Address

Address

Yes

Address

MailingAddress

 

Address (Street) or Mailing Street

AnnualRevenue

Annual Revenue

Yes

AnnualRevenue

 

AnnualRevenue

Annual Revenue

BillingCity

Billing City

 

 

 

BillingCity

Billing City

BillingCountry

Billing Country

 

 

 

BillingCountry

Billing Country

BillingPostalCode

Billing Postal Code

 

 

 

BillingPostalCode

Billing Postal Code

BillingState

Billing State

 

 

 

BillingState

Billing State

BillingStreet

Billing Address

 

 

 

BillingStreet

Billing Street

City

City

Yes

City

MailingCity

 

City or Mailing City

Company

Company Name

Yes

Company

 

Name

Account Name

Country

Country

Yes

Country

MailingCountry

 

Country or Mailing Country

Description

Person Notes

Yes

Description

 

Description

Description

Email

Email Address

Yes

Email

Email

 

Email 

FirstName

First Name

Yes

FirstName

FirstName

 

First Name

Industry

Industry

Yes

Industry

 

Industry

Industry

LastName

Last Name

Yes

LastName

 

LastName

Last Name

LeadSource

Lead Source

Yes

LeadSource

LeadSource

 

Lead Source

LeadStatus

Lead Status

Yes

Status

 

 

Lead Status

MobilePhone

Mobile Phone Number

Yes

MobilePhone

MobilePhone

 

Mobile

NumberOfEmployees

Num Employees

Yes

NumberOfEmployees

 

NumberOfEmployees

No. of Employees or Employees

Phone

Phone Number

Yes

Phone

Phone

 

Phone

PostalCode

Postal Code

Yes

PostalCode

MailingPostalCode

 

Zip/Postal Code or Mailing Zip/Postal Code

Rating

Lead Rating

Yes

Rating

 

 

Rating

Salutation

Salutation

Yes

Salutation

Salutation

 

Salutation

SICCode

SIC Code

 

 

 

SIC

SIC

Site

Site

 

 

 

Site

Site

State

State

Yes

State

MailingState

 

State or Mailing State

Title

Job Title

Yes

Title

Title

 

Title

Unsubscribed

Unsubscribed

Yes

HasOptedOutOfEmail

HasOptedOutOfEmail

 

Email Opt Out

 

Additional resources for learning about the Marketo integration with SFDC.

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