• There are 215 marketing automation solutions currently on the market
  • Monthly Google searches for “marketing automation” have grown by 22%, from 12,100 in Feb 2014 to 14,800 in January 2015.
  • The majority of marketing automation users think it’s worth the price, with 47% saying it is “fairly priced.”
  • 73% of marketers believe that email is core to their business
  • B2B companies are twice as likely to use marketing automation as B2C companies
  • Over 60% of marketers use mass email to connect with their customers, but only 13% of them are using marketing automation software.
  • 79% of top-performing companies have been using marketing automationfor two or more years
  • The larger the marketing team, the more likely they are to use marketing automation software.
  • 44% of marketers say they are not fully satisfied with their marketing automation systems. The top reasons being that it takes too long to implement, is difficult to learn, and is expensive.
  • 63% of users plan to increase their marketing automation budget this year.