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Virginia Smith
I'm looking for the best way to build a report that shows how each lead/contact associated with an engagement program progressed in Lead Stage due to interaction with that engagement program. Is this doable on the Marketo side? We have a holistic lead scoring model in place that correlates to the Lead Stage setup. Any insight would be greatly

Are the names of your programs all over the place? Are you constantly trying to find programs but forget what you called them? A poor marketing naming convention strategy is kind of like stuffing tons of random stuff in your junk drawer–eventually things are going to get messy. If your company is using naming conventions like